New Product Launches and Investments & Expansions are the Key Strategies Adopted by Industry Players to Achieve Growth in the Electrical Insulation Materials Market

The report analyzes the key growth strategies adopted by market players between 2011 and 2016 to expand their presence and increase their share in the global electrical insulation materials market. DuPont (U.S.), Elantas Electrical Insulation (Germany), ITW Formex (U.S.), Krempel GmbH (Germany), 3M (U.S.), Haysite Reinforced Plastics (U.S.), Vitar Insulation Manufacturer (Hong Kong), Nitto Denko Corporation (Japan), Tesa Se (Germany), and Teijin DuPont Films Japan Limited (Japan) are the key leading players in the market.

New product launches and investments & expansions are the key strategies adopted by industry players to achieve growth in the electrical insulation materials market. These strategies accounted for 67% and 33% shares, respectively of all the growth strategies adopted by the market players. Augmentation and modernization of transmission & distribution network has encouraged companies to adopt these strategies. The key players are focusing on entering new markets by launching technologically advanced and innovative insulating materials for different applications. DuPont (U.S.) and Nitto Denko Corporation (Japan) are some of the leading market players that have adopted these strategies to develop their business.

DuPont aims to be the market leader in the manufacturing of electrical insulating materials. It has held several exhibitions in order to increase its market presence and has regularly launched new products. The basic business strategy followed by the company is to grow its network through manufacturing high performance, cost-effective, and energy-efficient materials for a worldwide electronics market. As a part of its business strategy, DuPont focuses on developing new products to differentiate its products from its competitors. It also participates in various conferences and exhibitions to highlight its products and technologies. The company undertook a few expansion activities to develop new markets for its products. The company started its new production capacity of Thermo-Man testing in Brazil and Singapore. This facility will help the company to test and analyze the performance of protective apparel exposed to fire. This will help the company to meet the expectations of the customers by providing them trusted insulating products.

Elantas Electrical Insulation- Altana AG is engaged in expansion in the emerging markets and offering innovative products to its customers. The company also leverages its product portfolio for new applications in the industrial sector. The key strategy of the company is to maintain its position through efficient customer service and improving its current product portfolio through continuously participating in research and development projects.