America’s Biggest Advertisers
24/7 Wall St. Wire
10.
Disney
2011 Total Ad Spending: $2.1 billion
2011 Revenue: $40.9 billion
Brand With Biggest Ad Spending: Disney movies
Industry: Media
9.
L’Oreal
2011 Total Ad Spending: $2.1 billion
2011 Revenue: $28.3 billion
Brand with biggest ad spending: L’Oreal Paris
Industry: Cosmetics
8.
American Express
2011 Total Ad Spending: $2.1 billion
2011 Revenue: $30 billion
Brand With Biggest Ad Spending: American Express
Industry: Financial Services
7.
Ford
2011 Total Ad Spending: $2.1 billion
2011 Revenue: $136.3 million
Brand With Biggest Ad Spending: Ford
Industry: Cars
6.
JPMorgan Chase & Co.
2011 Total Ad Spending: $2.4 billion
2011 Revenue: $97.2 billion
Brand With Biggest Ad Spending: Chase
Industry: Financial Services
5.
AT&T
2011 Total Ad Spending: $2.4 billion
2011 Revenue: $126.7 billion
Brand With Biggest Ad Spending: AT&T
Industry: Telecommunications
4.
Comcast
2011 Total Ad Spending: $2.5 billion
2011 Revenue: $55.8 billion
Brand With Biggest Ad Spending: Comcast Universal
Industry: Telecommunications/Media
3.
Verizon
2011 Total Ad Spending: $2.5 billion
2011 Revenue: $110.9 billion
Brand With Biggest Ad Spending: Verizon
Industry: Telecommunications
2.
General Motors
2011 Total Ad Spending: $3.1 billion
2011 Revenue: $148.9 billion
Brand With Biggest Ad Spending: Chevrolet
Industry: Auto
1.
Procter & Gamble
2011 Total Ad Spending: $5 billion
2011 Total Revenue: $82.6 billion
Brand With Biggest Ad Spending: Olay
Industry: Consumer Goods
Full story by
Douglas A. McIntyre, Ashley C. Allen, Michael A. Sauter, Samuel Weigley and Lisa Uible
http://247wallst.com/2012/07/13/the-ten-largest-advertisers-in-america/
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