Creating water out of thin air - Ingenious billboard helps alleviate drinking water shortages

Using the power of technology to help ease water security issues, Peruvian ad agency Mayo DraftFCB and the University of Engineering and Technology in Lima have joined forces to create the first water-generating billboard. Built in Lima, Peru, the innovative structure pulls moisture from the air and condenses it into clean, potable water.

One of the driest places on Earth, Lima receives less than two inches of rainfall per year yet has an atmospheric humidity of around 98 percent – making the city an ideal location for the water-producing billboard. The system collects water from the air, condenses it in a similar manner as an air conditioner and then purifies the water through reverse osmosis. The billboard can generate up to 96 liters of water per day, which is stored in 20-liter… Read more »