New Kia Sportage and Optima launched

Kia Motors unveiled the all-new Kia Sportage and European spec Kia Optima at the 66th Frankfurt International Motor Show (IAA).

The Sportage remains the brand’s bestselling model in Europe, accounting for more than a quarter of Kia’s European sales.

The fourth-generation Sportage builds comprehensively on the success of the outgoing model, with an attractive, all-new exterior design, a host of advanced new technology features and greater quality. The interior of the compact SUV is made up of higher quality materials and a modern new design, as well as improved practicality and a range of technologies to improve comfort, convenience, connectivity and safety.

For the first time, a new ‘GT Line’ specification is available to Sportage customers. Designed and engineered to appeal to those looking for a sportier driving experience from their Sportage, the GT Line specification delivers all the versatility of the standard Sportage while adding greater visual and dynamic appeal to those customers that desire it.

The new Sportage will go on sale across Europe in Q1 2016.

KIA also launched the new Optima model in European specifications. This is the third-generation D-segment model since it was launched in 2010. The all-new Optima builds on the worldwide success of the existing model, with a modern, new exterior, a bold interior design with more space for all occupants, an array of new technologies and a wide choice of efficient powertrains.

It will go on sale across Europe in Q4 2015, with a high performance ‘GT’ version.

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