TVS Junks Phoenix 125cc bike

Hit by the falling sales, TVS seems to have discontinued the phoenix 125cc. The bike was a non-starter despite aggressive promotion by the hosur based two wheeler maker. Pitched against the mighty Honda Shine and Her Glamour the bike bombed in the market with very poor sales.

All the TVS bikes and scooters were upgraded to suit the latest BSIV regulation, however, phoenix was left out signalling the end of the motorcycle in the india market. TVS seems to have decided against updating the Phoenix for the Indian market citing poor sales.

However, the TVS  continues to produce the bike for its exports markets. Whether TVS will replace the phoenix with a new product and facelift and market it as a new package, only time will tell. TVS has earlier struggled with 125cc flame. 125cc segment has been elusive for TVS for almost a decade.

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