Sadly, “Pajama Boy” is the Product of Team Obama’s Sophisticated Market Research

It’s hard not to laugh at Pajama Boy.

Pajama Boy is apparently the archetype young male who Team Obama hopes to reach with its massive marketing campaign to get young males in their 20s enrolled in ObamaCare.

Team Obama is spending millions of dollars on these Pajama Boy ads.

They clearly know something about the state of the young male in America.

Can you imagine trying to win World War Two with Pajama Boy?

Can you imagine getting anything done with Pajama Boy?

Can you imagine actually hiring Pajama Boy to do a job?

But how can we doubt Team Obama’s marketing savvy.

Obama’s not so good at governing, but he is very good at campaigning. The Obama campaign made the Romney campaign look like the Stanley Steamer by comparison in terms of sophistication.

Team Obama knows how to poll. Team Obama knows how to conduct market research.  Team Obama knows its target market.

And Team Obama knows that Pajama Boy is not just a small sliver of the electorate — not just two or three people out there.

Team Obama came up with these ads because they know Pajama Boy represents a large segment — a plurality, perhaps a majority — of males in their 20s.

These are the people who live with their parents until well into their 30s. They lounge around in their PJs all day and apparently sip hot chocolate while surfing the net, watching TV, playing video games, or just sleeping until Noon.

The concept of actually holding down a job and launching out to make their way in the world strikes the Pajama Boy crowd as, well, ridiculous.

Personally, I have not owned pajamas since I was about 8.  I find pajamas too restrictive.  I don’t like how pajamas get trapped under my body when I roll over in my sleep. I then have to sit up in bed, straighten out the PJs, and then roll over into my new position. So I abandoned my pajamas.

But that’s just me — probably neither here nor there. Probably too much info.