Starbucks CEO’s refugee comments has hurt customer sentiment of the coffee chain.
In January Starbucks Corp. CEO Howard Schultz announced that the company would hire 10,000 refugees over the next five years after President Trump announced his temporary ban on refugees from terror states.
The Starbucks stock crashed after the announcement.
And customer sentiment has not yet recovered since the political stunt by CEO Howard Schultz.
Swiss financial services company Credit Suisse is warning that coffee giant Starbucks’ announcement of a plan to hire 10,000 Muslim refugees has clearly hurt the company by negatively impacting sales and damaging the company’s brand.