Another Major Fail for Shia LaBeouf

Shia LaBeouf, the plagiarist whose name is becoming a byword for failure, is best known these days for his pointlessly divisive He Will Not Divide Us campaign, which has been driven out of New York, Albuquerque, someone’s backyard in Tennessee, and most recently, Liverpool. He also fails at the box office — spectacularly:

“Man Down,” a war thriller with Shia LaBeouf, grossed just £7 ($8.70) when it premiered in a single U.K. theater over the weekend, according to ComScore. That’s the equivalent of selling a single ticket, given that the U.K. Cinema Association puts the average movie admission cost in the country at £7.21.

“Poor Shia,” said Paul Dergarabedian, senior media analyst at ComScore. “That opening could be in the Guinness World Records or something.”

The upside for Shia is that setting a record for the worst-performing movie ever could at least generate some publicity, similar to the way making a fool of himself with He Will Not Divide Us has kept the people who laugh at him from forgetting that he exists.

On a tip from Bodhisattva.