Whichever side of the political divide you fall on, it’s undeniable that our new President does like his Twitter, happily (or not-so-happily) tweeting out commentary on a regular basis. One of his favorite strategies, it seems, is to take a given company to task for (for example) outsourcing jobs to other countries, or taking stances on a particular partisan issue. And these tweets, coming as they do from someone in ultimate authority, do have an effect. We saw this recently with Carrier and Ford, but also with Macy’s and others.
And if your company ends up in Mr T’s electronic crosshairs, it can cost bucks.
Hence, Tweet Insurance.
Now, these plans aren’t really what one would call a traditional insurance product; rather than indemnifying via dollars, they “instead offer 24-7 public relations assistance should Trump’s ire befall them.”
Methinks it’ll be yuuuge.
[Hat Tip: Claire Wilkinson]