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What are the top 5 reasons you should invest in a digital display?

Thursday, June 7, 2018 2:58
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Businesses have long relied on several kinds of marketing and branding strategies to establish their customer base. Studies by the Economic Center of the University of Cincinnati show that over 76% of the respondents prefer visiting the stores they had seen displayed on out-of-home media advertising.

It holds true for business conventions and conferences too. In a world with an overflow of brands fighting to grab the potential customers’ attention, taking an extra step and investing in high-quality displays can go a long way to seal the deal. There are several reasons a business can and should adopt outdoor signage and advertising.

i.    Establishing your brand

Running a business is a lot like running a kingdom. You need to push the boundaries of your customer-base, and then expend considerable efforts in holding it down. By exposing your target customers to your brand name and colors frequently, you can increase recall value of your products. Check out Iconic Displays for innovative business signage ideas. A reliable and good quality business signage can always help your company name to stand out.

ii.    Differentiation via customization

The option of customizing a display can make all the difference during market acquisition. It is critical to distinguish your company from your competitors. Your brand colors, fonts, and other graphics increase the recall value considerably. Prospects often tend to confuse companies that deal in similar products or services. Without the necessary visual cues, in any environment, nothing prevents your potential customers from walking into your competitor’s booth rather than yours. Visible and unmissable signage can always avoid such a fiasco.

iii.    Uninterrupted advertising

Advertising can be a recurring cost for any business. No matter which medium you pick, you will have to pay for the services, airtime, editing and post-airing analytics. Now, if you opted for a personal digital signage board instead, you could change the content of your display ad, choose 24-hour display time and place it anywhere you like (with necessary permission, of course!) without additional costs. It is one of the leading reasons why buying a digital display is smart business. In fact, some of the backdrops, pop-up displays, and hanging displays are the best ways to hold the interest of your target customer base in trade shows, inside arcades, trade shows, and malls, where the brand competition is fierce.

iv.    Upper hand on location

Hoardings, glow signs and even LED TV signage are often not as mobile and wide-reaching as you need them to be. For decades, business owners have relied on neon signs and LED signs to attract customers to their business. However, how well does this work today, when almost 90% of the population with purchasing power has their head buried in mobile phones and tablets? Does having a static, predictable sign right on top of the store make any impact on the tech-driven population?

Research shows that people hardly look up in the direction of store signs anymore. Their line of sight hovers around their mobile screens and the shoulder level of other passersby. Therefore, business owners need to adopt new techniques to grab their attention. It includes smart displays outside the stores and stalls that are lower than the shoulder levels of the average human. Backlit displays and digitally equipped high-tech display booths work wonders to attract the attention of tech-savvy prospects in 2018. Using high-quality signage that is within the line of sight of the potential spender can increase the recall value of a brand by over 58%.

v.    Connecting the online with the offline

Almost all store-based businesses now have an online presence. Even when stores lack a dedicated, functional website, they often have social media pages. These display customer reviews, testimonials and promotional advertisements that deserve a place on the out of home (OOH) adverts. Including photos of your business in your digital movie can help you reach out to a more tech-savvy audience. Do not forget to include the images of your new product offers, details of your physical location and a contact number so your potential customers can reach out to you when they need what you offer.

Technically enhanced digital displays can boost your business in ways that you have not experienced before. Almost every contemporary small company in the US has a digital display success story that you need to know. Marketing is becoming a niche of fine art today, and you must have the correct art supplies to make your mark on the market.

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