6 Reasons Why Videos Are Important For Your Marketing Strategy

More businesses are using videos in their marketing campaign but are they really necessary? Having to shoot, design, edit, and transcribe videos can increase your workload significantly. However, videos are worth the time, money, and effort you put into creating them. Whether you’re running social media marketing, content marketing, Facebook Ads, or Google Ads campaigns, videos can increase your results dramatically.

Here are six reasons why they’re important to your marketing strategy:

Reason #1: They Do a Better Job in Explaining Your Products

When you’re selling physical products, it’s hard to explain everything works using images and text. Videos help make your products come alive. It helps people get a better idea of what the product looks like, how the product works, and what kinds of features are available. It adds another dimension to your sales page that you just can’t get from text alone.

This is especially the case for more complex products like drones, kitchenware, smartphones, and more. Videos can also be a great way to sell abstract products. Things like membership sites, software, information products, and special  landing page creation tools like leadpages services can all be better explained through the use of video.

Reason #2: Videos Increase Engagement Dramatically

Videos can be one of the best content formats for your business. Marketers have found that video drives more engagement than text on social media platforms. It’s easy to see why. Videos engage the visual, auditory, and emotional. This makes it easier for people to consume the information being presented to them and also retain the information that they’ve learned.

Reason #3: Internet Users are Consuming More Video

The trend towards video consumption is growing at a rapid pace. Cisco predicts that video will be attributed to 80 percent of all consumer traffic towards 2022. Social media users tend to consume video content at a higher rate than text or image-based content. You want to make sure you’re moving with the trend rather than ignoring it if you want to compete and grow your business.

Reason #4: Videos Will Increase Your Visibility and Reach

The rise of video has presented many more opportunities for marketers. Google has been known to list YouTube videos in their search engine results. Many marketers are seeing the opportunity and creating videos to generate additional traffic from Google. YouTube is also the second most trafficked website on the Internet, right behind Google.

YouTube presents another big opportunity for businesses that want to extend their visibility and reach. Creating the content on YouTube is a great way to build a brand, generate leads, bring in new customers, and establish a community. People are also consuming videos in different formats from live streaming, Instagram Stories, to Boomerangs which are all usage trends businesses want to capitalize on.

The rise of video has presented many more opportunities for marketers. Google has been known to list YouTube videos in their search engine results. Many marketers are seeing the opportunity and creating videos to generate additional traffic from Google. YouTube is also the second most trafficked website on the Internet, right behind Google.Now it is possible to download youtube video to mp3. Lots of the best youtube to mp4 hd converters are available online.

Reason #5: Using Videos Have Been Shown to Increase Conversions

One of the biggest challenges that marketers have is trying to increase their lead and sales conversion rates. Videos can help tackle this challenge. It’s been found that sites that used video averaged a conversion rate of 4.8 per cent compared to a conversion rate of 2.9 per cent for sites that didn’t use video. Consumers are also more receptive to ads that use video as opposed to ads without videos.

Reason #6: You Can Increase Your Credibility, Trust, Authority and Even Social Proof

Videos help you increase your credibility and trust. By featuring yourself or your employees in your videos, you’re communicating that there are real people behind the company. This makes it easier for consumers to believe your marketing message and content. As a result, you open the doors to establishing authority for your area of expertise.

Videos can also be a great way to demonstrate social proof. Your videos can cover your past projects, go over case studies, and show video customer testimonials. They are far more credible than text and image-based testimonials that can easily be faked. You add another layer of realism and believability with video.

While videos can do a lot for your marketing strategy, it can be hard to find the time and resources for creating them. That’s where our video production Brisbane based company comes in. We’ve created videos for a wide range of companies and organizations from educational institutions, legal firms, locally-based small businesses, to real estate companies