How SEO Can Grow Your Home Remodeling Business

These days, every business wants to understand how search engine optimization or SEO work. These days because the components of SEO continually changes. Since there are over 200 ranking factors of Google that you need to consider, it’s crucial to keep up with these changes to maintain a higher rank in the search engine results pages (SERPs).

As a home remodeling firm, you want to learn effective ways to obtain more customers, get more qualified traffic, and be in front of your competition. The best way to do this is to boost your online visibility.

Online marketing has become the norm in today’s ever-changing industry. Almost all of your competition has also moved online. If you want to outgrow your competitors and get more leads and sales for your brand, you need to market your services online.

Luckily, with search engine optimization (SEO), you can easily do that.

What Is SEO?

Search engine optimization is the process of boosting your website’s search engine visibility by getting you on the first page of SERPs. When people look for remodeling firms online, you want them to find your website, especially if they’re in your area. You want to be ahead of other remodeling companies in the area. You don’t want to be behind; that’s why you have to encourage visitors and make them into paying customers.

Here’s how SEO can generate traffic and sales for home remodeling services:

Choose the Right Keywords

When launching an SEO campaign, you have to identify the keywords you want to use. Keywords are the words and phrases that people use when they’re searching for a specific product or service. When you use them, you’re targeting ready-to-buy customers so they can easily find your website. It also informs Google that your website is relevant to their needs. By doing this, you can rank higher for keywords that matter.

Find the right set of keywords using keyword research tools:

• Google Keyword Planner
• Moz’s Keyword Explorer
• SEMrush Keyword Magic Tool
• Ahrefs Keywords Explorer

Use Google AdWords together with the above tools to be certain which keywords are ranking well in your niche. You can also type keywords into the Google search bar and determine what Google highly recommends.

Optimize Your On-Page SEO

On-page SEO is the practice of optimizing the individual pages of your site to rank higher and earn more qualified traffic in search engines. On-page refers to your content and HTML source code. Search engines like Google determine your website’s relevancy through these pages. If they don’t find your pages helpful for users, they will not rank your website for a higher spot.

You have to utilize these on-page ranking factors:

• H1 tags – The H1 tag plays a significant role in structuring your pages for both SEO and user experience (UX). Search engines primarily take keywords from heading tags. It gives users and search engines what your page talks about. By adding keywords in your h1 header tags, your click-through rate can increase accordingly.
• Title tags - The title of your page tells search engines what your content is about. It also shows in search queries so people can understand more about what you offer. Title tags are important parts to place keywords that are relevant to your niche. They are the first chance you get as a remodeling company to grab the attention of potential prospects.
• Content – Your content is the body text of your page. It contains the topic presented in your title and H1 in-depth. In this way, your readers can get helpful information out of your page. Place your keywords naturally on your content, so readers get the value of what you write.

Create High-quality Content

According to the top SEO in Canada, content marketing is one of the most effective marketing strategies online. You have to create in-depth, well-researched, and useful content that informs your audience about a certain topic.

Let’s get back to the keyword research. For each keyword you use, create content that explains its importance. By doing this, you can show to your readers that you’re a reliable resource of information.

You can also publish any kind of content:

• Blog posts
• Guides
• Infographics
• News
• Checklists

Remember to add images and videos since they can take your content from bland to exciting.

Build High-Quality Links

When high authority websites link to your website, this informs search engines that your website is credible and authentic. However, you have to be careful when building links. Avoid linking to websites that are spam and having irrelevant topics. Be sure to choose those sites that have 50 plus domain authority or those that are relevant to yours.

You can also exchange links to local companies in your service area. In this way, you can draw more visitors to your website while helping other local brands. When it comes to building backlinks for your website, opt to use a few high-quality links instead of thousands of low-quality links.

You may not control which websites can link to your content; there are ways to get more visitors to your home renovation and remodeling website.

• Post informative content. Remember, there’s no rule about the length of your content. It’s always bad for short pieces, and it’s not always suitable for longer ones. Make sure that they are useful and have the right amount of information. Don’t just write for the sake of creating content. Always keep in mind to write helpful pieces for your readers.
• Post on various social media platforms to acquire more traffic.
• Ask to become a guest post writer for other websites.
• Get published in a popular home improvement online magazine.

Why SEO Is Important for Home Service Companies

SEO for plumbing companies and remodeling businesses help boost your online presence using keywords that are relevant to your niche. When people look for a “remodeling company in Toronto,” you want to appear on the top search results so that they can visit your website.

By doing this, you’re telling a potential client that you’re an active, present, and rational company that can handle home remodeling. When a single website visitor contacts you, you have the chance to leave an impression and persuade them that you’re a perfect fit for their needs.

Overall, you attract qualified traffic who wants to learn more about your business. The more you tell them about your engineered hardwood flooring services, the higher the chances you’ll get of turning them into regular customers.

If you want to make your home renovation business stand out online, leave the SEO work to the experts. Digital marketing firms can help you choose the right keywords and write high-quality content for your website. In this way, you have much more free time to focus on what you do best: home remodeling. Choose an expert that understands your business well, has excellent references, and outstanding content creation.