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By Joao Carlos Daily Dose
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Holas Ss16

Sunday, October 2, 2016 13:50

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Joao Carlos Daily Dose

I’m always excited to develop an image for a company like Holas and for the third consecutive year I‘ve been invited to shoot for the sexy beachwear brand and every year I am able to decipher the creative vision of the brand’s creative director. The images were created in studio this year. The brand had three different looks in mind so I used three different lighting setups — one of them with projected images. Check the behind the scenes video and the lighting setups for further info:

HOLAS SS16 from JOAOCARLOSMEDIA on Vimeo.

This is the first look I want to tell you about: I used two Broncolor lights for this image — my key light was on a beauty dish and my fill was on a parabolic umbrella.

The beauty dish gives the image some depth while the parabolic umbrella keeps the shadows in check. Take a look at the lighting diagram below:

For the second series of images, we decided to use a projector with images from the collection. It’s a pretty straightforward lighting setup but I think the results are pretty cool.

Here are the images:

And the setup:

For the last image, we had to move outside because we were working with water. Again, the setup isn’t crazy but I really like the end result.

I used two Profoto B2s for this shot — one bare and one with a standard reflector. This gave me a hard light with some strong shadows while also highlighting the water drops.

My team for the day:
Photography & Production: Joao Carlos - www.joaocarlosphoto.com
Model – Carlos (Central Models Agency)
Make-up and hair – Alex Me
Assistants – Bárbara Gomes & Rui Rodrigues
Retouching – Marta Machado

Equipment used in the shoot:

Canon - http://www.canon.com
SanDisk - http://www.sandisk.com
Profoto - http://profoto.com
3 Legged Thing - http://www.3leggedthing.com
Westcott - http://fjwestcott.com
Think Tank Photo - http://www.thinktankphoto.com
G-Technology - http://www.g-technology.com

Source: http://joaocarlosphoto.blogspot.com/2016/04/holas-ss16.html

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