Seth Godin – How to Get Your Ideas to Spread
Relevant to our recent conversations?
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#1 — Focus on the innovators and early adopters, not the early and late Majority.
Who are we marketing to ?
That is one of the questions I posed in my post on “How to Conduct an Open Carry Event” — what is the message?
What Sally Soccermom sees from a stranger isn’t going to change her mind as much as what she learns from her friends or family about the issue, right?
I’m not saying we deliberately offend or alienate the Early and Late Majority but recognize we have a long ways to go before we get their acceptance. Heck, we haven’t even gotten to the point of acceptance in much of our own group.
#2 The riskiest thing you can do is be safe.
Doesn’t this argue against the ‘play it safe and don’t get in anyone’s face’ crowd of pro-rights advocates?
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Source: http://3bxsofbs.infamousanime.net/?p=7680
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