Two Heads of State face their fellow citizens

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Although the economic situation in Russia is much more difficult in France, the Russian TV viewers have voted in a programme “The Direct Line to Vladimir Putin”, while the French have shown no interest in “Citizens Dialogues with François Hollande”. The two programmes have had scores of audience comparable to the support that these two personalities have. Contrary to the Vulgate of his communication advisers, the TV viewers and the electorate do not punish poor economic indicators. They are determined by their leaders’ ability to preside over the country or simply to manage it. On 14 April 2016, Vladamir Putin and François Hollande responded on television, each in their country, to questions of their fellow citizens [1]. In both cases, it was of a pure exercise of communication; other novelty – it was not announced before hand. A European Format First, this type of programme has been made for some years on the European continent, but not in other countries such as the United States. If President Barack Obama accepts responding to questions of his fellow citizens during public protests, that is the exception and would not be organized in an evening. To demonstrate his proximity to his people, he prefers to eat pizza with his family in a fast-food [restaurant], surrounded by a myriad of photographers. Once settled in the White House, the US president is not accountable to anyone, nor to Congress (apart from for crimes justifying his removal), nor to the electorate. On the contrary, in Europe, there is a long tradition of questioning the head of state. This one need not fear direct contact with the people. Thus it is it is frequent/normal to see a European leader take walkabout, while the US president only moves in a bullet-proof car, surrounded by a great number of bodyguards. Two Stagings Vladimir Putin had chosen a grandiose staging: a huge room with a large public and a programme scheduled for three and a half hours (that even overran by 10 minutes). In contrast, François Hollande opted for a less grandiose décor: a small room with only tens of citizens from the public and a format twice as short – only one and a half hours. In both cases there was no permanent studio, but rooms specially fitted out for the broadcast. Clearly, people skilled at taking the floor had been carefully selected. At the end, two citizens invited to express their views on France2 had been thanked on the instruction of the Elysee. It seems that it was to avoid a form of anger and obstinacy. Ultimately, only four citizens were authorized to take the floor. The selection by 1tv and the Kremlin was simpler. Even if there was a far higher number of participants, the Russian citizens followed each other quickly to the mic and thus their face-à-face with their president was not as limited. The Russian studio received TV viewers that had been made to journey in from the province on the pretext of attending a show. It was only at the last minute that they realized they would be participating in The Direct Line to Vladimir Putin. This procedure considerably reduced work for the security services. Furthermore, the channel had invited numerous personalities known in science and economy. Finally, the Russian President had invited his ministers and generals to join the public as it is usage during an official press conference. In contrast, the French public was only composed of anonymous people; François Hollande having chosen to appear as an ordinary citizen. Two Presidents Face Bad Economic Results The two presidents presented themselves to their fellow citizens bad economic results. Russia is undergoing a deep recession (more than 4 %), while France is faced with slow de-industrialization and growing unemployment. The international context, notably the extremely low of cost of petrol, unfortunately goes against Russian exports, but constitutes a godsend for French agriculture and the French importing industry. Despite this, President Putin was on the offensive whereas his French homologue was on the defensive. However, Russians are aware that the recession was deliberately provoked by Western sanctions, whereas the French look on the good economic results of their European Union partners. Two Contrasting Manners of Responding to Questions President Putin responded to questions by clarifying what his position was. When an injustice was put to him, he undertook to deal with it personally, which he did the following day. But he never responded by evoking establishing social welfare payments or their amount; a subject that he leaves to his minister. He conceived his role as that of a manager that sets out the consequences of the different options that are available to him, then decides which appears to him to be the best. On the contrary, President Holland has responded to questions by listing the different measures his government has taken in that sector. It was for him to show that he works effectively by referring to the quantity of subsidies and allocations, established or modified. But he never responded by alluding to the strategic choices that he had to decide upon. He conceived his role of that of a redistributor, who does not intervene in the market of events but corrects the inequalities that it produces. By doing this, François Hollande has, from this point, abdicated his function and has lowered himself to the level of a director of central management. He was no longer a […]

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