'They're evil losers!': US President Trump on terrorists behind Manchester Attack

‘They’re evil losers!’: US President Trump on terrorists behind Manchester Attack – YouTube

I tell you why President Trump’s “Evil Loser” label is weapons-grade persuasion: https://t.co/w1py8RksF0 #POTUS #EvilLosers #Trump

— Scott Adams (@ScottAdamsSays) May 23, 2017

If you call them monsters, they like it. If you call them ISIS or ISIL they put it on a flag and wave it around. If you call them non-Muslim, it just rolls off their backs because they have Korans and
stuff. Almost any other “brand” you can imagine is either inert or
beneficial to Loser recruitment.

Loser is different. No one joins
the Loser movement. Try at home, with your family or friends, to concoct
a more effective brand poisoning than Loser. You probably can’t.
Remember, your brand has to fit with future confirmation evidence. The
Losers on the battlefield will continue to be losing, so the brand is
engineered to get stickier over time. Your alternative idea for a brand
solution has to have that quality of future confirmation too. Good luck
finding a better persuasion brand.