Play Online Gaming Through Different Social Media Networks

The Social Gaming is undoubtedly the newest buzz among all ages in the global of gaming. There is no other sector that has experienced such similar explosive growth as the video game and computer industry. The Social Gaming has grown almost five times in the past three years and is still expected to witness tremendous growth in the forecast 2019.

Social Gaming – An Technology Overview

One major element contributing to the Social Gaming growth and global spread of Internet usage and connectivity is the rise in growth of online games. Online gaming through different social media networks is taking up majority shares of the total video gaming market. Online game destinations attract tremendous attention from audiences all over the world, and therefore play a major role as marketing and distribution channel for any sort of game. The Social Gaming is a major resource for marketers and advertisers too. Most of the social games are focused on shared user experiences which are included within the social media application such as Facebook in which they are played. Every day, there are more than 250 million people playing social games on Facebook.

The popularity of mobile devices and increasing adoption of smartphones, phablets, and tablets among different age groups has resulted in a decline for PCs and created enormous focus on games for mobile devices. Worldwide, game developers are chiefly focusing on developing games that are mobile compatible for owners to play games on tablets and smartphones more than consoles and desktops. Hence, the mobile games segment is the fastest growing sector of the Social Gaming.

Nevertheless, both mobile games and online Social Gamings are expected to rise by approximately 20% p.a., leading massive growth in the global Social Gaming. According to a leading market study report based on Social Gaming, the global Social Gaming is growing at a CAGR of 16.1% from 2013 to 2019 and is expected to reach a value of US$17.40 billion in the next five years.

Social Gaming – Analysis by Revenue Generation

Even though the revenue generated from social gaming is nearly more than $80 billion by global gaming, the ease of entry and popularity of social gaming among users is expected to grow much greater in the forthcoming years. By far, there are around 600 million social gamers in the global Social Gaming and this figure is expected to continue growing despite the slower rate.

In addition, the virtual goods segment generated around 60% of the total revenue among different types of revenue generation methods. This segment was then followed by the advertisements segment in 2012.

After China’s greatest contribution in total game-player numbers in 2010, Asia Pacific has been the largest contributor in Social Gaming, accounting for 45% market shares in 2012. The Social Gaming in Asia-Pacific is expected to reach US$7.59 billion over the forecast period. The Social Gaming in the U.S. is at distant second to these regions.

Decline in prices of tablets and smartphones, rising population in various regions across the globe, continuous rise in the internet subscribers, signing up for social network accounts, and easy access to internet has ascertained high growth of games in the global market.

Social Gaming – Gamers by Gender

In today’s times, people of all ages are active on social networking platforms and hence, are highly engaged into social gaming as well. According to the global statistics, people belonging to the age group 19 – 25 years have significantly contributed to the growth of social games and this trend is expected to continue growing at a Compound Annual Growth Rate of 17.3% during the forecast 2019.

From a gender split social gamers’ standpoint, female is the largest segment holding 46% shares as compared to 54% shares held by male segment in 2012. The demand for games by female users is primarily driven by rise in purchase of smartphones and usage of internet in homes.

For social game players, regions such as, the United States and Russia are mostly women dominated, whereas, South Korea and China are mainly dominated by male gamers.

These days, several market players including profitable entertainment companies are getting more involved in the Social Gaming space. The four leading game developers in the global Social Gaming are Zynga, CrowdStar, EA, and Playdom. Some of the other important players include, Rock You, Rovio, and more.

Source: http://www.foxforlive.com/play-online-gaming-through-different-social-media-networks/