Second Cup Coffee Company excited to expand into Poland

Leading Global coffee brand announces plan to open cafes in Poland

For Immediate Release

MISSISSAUGA, Ontario, Canada, August 23, 2016 – Canadian based The Second Cup Coffee Company Inc. (“Second Cup”) continues to develop its global presence. As part of its continued global expansion strategy Second Cup today announced plans to open cafes in Poland under a development agreement with its newest Regional Franchise Partner Titanium Investments Sp. z.o.o. (“TIS”).

Second Cup’s initial cafes will be found throughout Poland’s main cities. Speaking on behalf of TIS, Dr. Mohammed Al Saad – CEO said “We are enthused to bring the Second Cup experience to Poland and believe it is a perfect fit for those who are looking for a premium cafe experience driven by value and innovation. We are certain that the people of Poland will quickly embrace the Second Cup brand. The brand’s excellent varied offering of premium Arabica Rainforest Alliance© coffees, teas, specialty drinks, cold­pressed fresh juices, and all natural frozen yogurt along with a local food offering will definitely be an exciting addition to the growing Polish market; we really look forward to opening our first cafe and bringing a taste of Canada to Poland.”

“This is a tremendous opportunity for Second Cup to continue to extend our brand internationally with strong regional partners like TIS. Customers around the world have embraced our Second Cup cafe offering and, building on that momentum, we recognized that the time was ideal to further penetrate the European market,” said Jim Ragas – President & CEO of Second Cup. “Poland provides an excellent demographic for our brand, with a young, traveled and well educated aspirational consumer ready to try new products and experiences.”

Second Cup grew from its humble beginnings in 1975 in Toronto, Ontario, and over the past 40 plus years the company has expanded globally to over 30 regions worldwide with over 160 cafes operating internationally.

For more information, please contact Jim Ragas, President & CEO, The Second Cup Coffee Company Inc. by phone: +1.905.234.0315 or e-mail: [email protected]

Website: http://www.mysecondcup.com