Promoting Business With Getting Targeted Web Site Traffic

Promoting a business over internet a business directory is also a very effective media especially to reach to B2B consumers. Internet offers various methodologies and media to promote a business. Besides getting visitors through paid internet marketing like pay per click advertisement, banner advertisement etc, its very important for a business to increase online traffic from organic search results in various search engines. Along with search engines a business directory also a very effective marketing media.

Why Targeted Website Traffic?
In order to convert visitors into subscribers or buyers, you need targeted traffic or visitors. You want visitors to your blog or website who are already interested in your site’s topic, products or services. Those people are more likely to benefit from your site’s content or products.

Search Engine Optimization

Search engine optimization (SEO) is also one of my favourite techniques to generate targeted visitors. First and foremost, when building your website, you need to optimize it for keyword phrases which can potentially bring you targeted visitors. So proper keyword analysis is important. Then, you will need to get some inbound links to your website which should be done on a regular term. Getting targeted traffic from search engines isn’t an overnight process but the work you’re doing right now can pay off in the future. So SEO should form part of your website traffic strategies.

RSS Feed

One of most effective sources of traffic is to have a RSS feeds. It’s because Google likes blog and RSS feed. And Google gives more weight to blog posts. If you’re using WordPress as a blogging platform, FeedBurner is a good choice to manage your feed. It’s reasonable for every webmaster to put at least one blog on their site to increase exposure and bring in targeted traffic instantly.

Create Unique & Interesting Content

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. So, Uploading original and unique content to your website on a regular basis will increase your chances in getting targeted traffic. Content can be in the form of articles or stories, or if you have a blog, regularly posting fresh content is very beneficial. So don’t neglect content creation. They are more powerful than you can imagine.

Link Partners

Getting some quality link partners can be quite beneficial for your website. If your site is about Corporate Social Responsibility and you get a link from a similar site, that link alone can bring you some interesting targeted traffic. Some websites might not link to you unless you’re an established website and already getting respectable traffic. But if you build a content rich and useful website with some decent design, some sites might consider linking to you. And, google too add more weightage to the web ranking if, the site is referred from a website of the same domain.

Social Media Marketing

Social media marketing is popular nowadays. One drawback is some people notice is getting direct traffic from social media websites isn’t too targeted and doesn’t really convert. People coming to your site from these sources usually won’t take much action on your site like subscribing to your newsletter, clicking on your ads or buying your products. But it depends, if these people can find your articles, stories or videos posted there from the search engines first by typing a keyword phrase, then land onto your site, that can be different. Search engine traffic is usually more targeted because these people are specifically looking for something and took the time to type it. Some popular social media websites include Digg, Reddit, YouTube, Stumbleupon, Delicious amongst others.

Newsletter

Building a large newsletter subscribers list is another method that is used by many successful bloggers and online marketers. You can use newsletter to offer helpful tips to your subscribers. It’s a very good way to build up a relationship with your visitors and subscribers in the long term. Your newsletter should relate to your site’s theme and offer premium information on the same topic.

Free Products Or Services

Visitors love free products or services. They can be easily go viral which bring you a lot of targeted web traffic.

Social Bookmarking

Social bookmarking can also increase your traffic. But, remember don’t only post stuffs that is pointing out to your website. Make it interesting and share post that you think that your followers would love.

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