How You Can Make Video Work for You

Since the dawn of the film industry, moving pictures have been able to engage and provoke us in fascinating ways. As technology has grown stronger, their ability to bewitch us has only grown stronger. In this day and age, there’s no escaping videos. You’ll see them on your television, at your computer and even on your phone. Videos are playing when you’re at the store and can be seen when you’re walking down the street. Everywhere you look, video content awaits you. Why is video growing at such an unprecedented rate? The answer to that question is simple.

Video Offers Great Returns

The advancement of video production technology has made video creation both accessible and affordable. Anyone can make a professional looking video if they’re willing to put in the time and effort. When you add in the significant increase of video capable devices such as tablets and smart phones, it’s clear that video production is more important than ever. If you’re in marketing, video is something you can’t ignore. The return on investment it offers is unparalleled. Video is the most powerful communication tool any company has at their disposal. It’s the perfect way to connect with anyone, be it your customers, your employees or a potential client. It allows you to quickly deliver accurate information to your target audience.  It’s also hard to deny the many SEO benefits that good video content can provide.

Finding a Video Production Company

The Hive Business Network can create everything from basic testimonial videos to complicated commercials, and have plenty of satisfied customers who will confer how effective their services are. Here are their top tips to consider to maximize the potential of your video.

Determine Your Audience

It’s crucial that you determine your target audience before you get to work on your video content. Your entire project should be built around them. You need to spend a lot of time thinking about the group you want to reach, and thinking about the best places to reach them. What kinds of shows do they like to watch and where do they typically watch them? More importantly, how do they watch them.  TV?  Mobile device such as a tablet or phone? Many companies make the mistake of thinking of themselves as the audience. However, you’re not the person you’re creating your content for. You need to develop a deep understanding of your audience so that you can create the kind of content they want to see.

Consider Your Message

In most cases, an online video isn’t more than a few minutes long. Some formats are even shorter than that – Vine videos are just six and 1/2 seconds long. You need to take advantage of every second you have and come up with a strong core message. Information overload can leave the viewer feeling confused and frustrated. Focus on a single message and facts that support it. Don’t worry if you have lots of things to say – you can always create another video. Remember, your audience can’t read your mind. If you don’t tell them the things they need to know, they’ll never hear them.

Whilst you should keep things simple, you shouldn’t rely on your core message alone. Make sure you always support what you have to say. Because video is all about the visuals, you’ll also want to look beyond what’s being said. Your video should have imagery that fits with the message that you’re trying to convey, that matches the video’s overall tone. A great video contains relevant content, appealing imagery and is engaging from start to finish. It’s able to keep the audience’s attention and is shot and edited in a professional way.

Determine the Right Budget

When creating videos, it’s always important to figure out how much you have to spend. While a good video can be extremely beneficial, a bad video can actually harm your company. You should always spend as much as you need to in order to create a video that will get your message out.

If you can’t afford to make the right video, it’s better to save your money and hold off on making a video for now. With that said, there are all kinds of things you can do on a small budget. Be willing to experiment, and be willing to get creative. If you’re only looking at expensive options, you need to look further.