How to Build a Chatbot That Delivers Sales

In the world where digital communication is the preferred way of communication, it has become increasingly important to fine-tune your sales efforts. And to do that, you will need to use at least one of the cutting edge technological solutions on the market.

Today we are going to talk about one of those solutions – chatbots. Let’s see how you can build a chatbot that delivers sales and integrates well into your current sales department.

Pick the Right Chatbot Building Platform

Right at the start, you should know that chatbots are driven by natural language processing, Artificial Intelligence and machine learning.

We don’t have to dive into the specifics of these technologies, but it’s important to mention them, because they are what allows chatbot platforms to deliver consistent chatbots. Good chatbots eliminate human error from the equation, while at the same time learning and becoming even better over time.

When I say “the right chatbot building platform” I mean one that is affordable, easy to use, supports bot integration into several communication channels, and offers support. For instance, the Snatchbot chatbot building platform is completely free, while their chatbots come with numerous functionalities and can be assigned to multiple channels.

More importantly, the platform is designed to be used by anyone, even those with no technical background whatsoever.

Speed Things Up, Use a Template

Most of the popular chatbot building platforms offer their users access to pre-built chatbot templates. You should consider using one of these templates, especially if there is one built for you specific industry. This will significantly reduce the time you need to develop a bot from scratch.

You should also know that templates are not set in stone. You can make your own edits and custom tailor the chatbot even further to align it with your best sales practices.

If this is not the case and you can find the template that suits your needs, you have no other option but to build a bot from scratch. Don’t worry, the chatbot building process is not a hard one.

The chatbot building blocks are already there, all you have to do is use them and customize messages and responses to design a bot that offers the best customer experience.

Integrate the Chatbot into Different Channels

Once you have picked a chatbot from the template and made the desired changes, or designed one from scratch, it’s time to integrate it into the target channels. Remember, the more channels you integrate it in, the more data you and your chatbot will have to work with.

Connecting a chatbot with a channel may sound like an overcomplicated technical effort, but it really isn’t. In fact, it’s as simple as picking a channel supported by the platform and clicking on the Next button, while the platform handles all the techy stuff in the background.

Always make sure that your chatbot is working correctly by trying to interact with it through the channel you integrated it in.

Listen to Your Customers

A chatbot is not a magical solution that can delivers sales on its own. Before you see some results, make sure to constantly revisit chatbot reports to see why your customers are engaging with it and what the conversations look like.

What I am trying to say is that sometimes it will be up to you to increase the sales, but the information on what you need to do to please your customers will come from the data gathered by a chatbot.

One of the best perks of using a chatbot is ongoing customer research, which has become a must-have practice in the growing competitive landscape.

Make Informed Decisions

In the end, you should know that chatbot design is not set in stone. At any given time you can make changes to your chatbot branches of scripted conversation to keep your customers up-to-date with your latest offers and sales.

Thanks to the data gathered by a chatbot, you can easily identify the high quality leads and push targeted marketing messages across the desired channels to deliver more sales. Since your chatbot will act as a sales representative, marketer and service agent, you will be able to leverage the data to forecast sales, plan your future efforts and maintain a steady revenue stream.

Thanks to the cutting edge technologies and easy-to-use design, building a chatbot that delivers sales is easier than ever before. With access to free chatbot building platforms and a number of pre-built templates, it’s safe to assume that we will see more and more chabots serving customers across the board.