Folks, looks like I spoke to soon….again. Gotta stop doing that….
Folks, unapologetically, this is unprecedented a it is historic in the Telecoms Sector in Jamaica. This is the kind of news that makes you want to believe in Fairies and Dragons as being real, Game of Thrones (2011) Style. Worse yet, LIME Marketing Manager Grace Silvera, who’s magical touch is behind LIME’s rebranding thus far and Talk EZ may actually be a cross between the two mythical creatures!
Since then Telecom Provider Digicel has rolled out lower Calling Plans in an effort to stave off the oncoming onslaught, namely:
A Rebranding with a new tagline “Value Every Momemt” was also launched in May with a 60 second jingle sung by female breakthrough reggae artiste I-Eye. Local vocalist Joseph Roache from Perpetual Praise and C Sharp Band lead guitarist, ‘Monty’ Savory as stated in Kelroy’s Geezam blog article entitled
“LIME Jamaica Debuts Epic Brand Campaign”.
Then today Thursday June 14th 2012AD, announcement of something special on the horizon by Telecom Provider LIMEin The Jamaica Gleaner as stated in the article ” Lime To Cut Call Rates”, Published Thursday June 14, 2012 8:37 am, The Jamaica Gleaner, albeit this article was framed with loads of speculation pending an announcement at a Press Conference at 2 p.m. on Thursday June 14th2012AD.
The tension mounting, Telecom Provider LIMEat their Press Conference made the announcement of the new Calling plan, dubbed Talk EZ….and you could almost hear a pin drop.
Gary Sinclair, Managing Director for Telecom Provider LIME stated it thus, quote: “This is truly ground-breaking for the entire industry. It is also a seminal moment in our nation’s history with consumers as the biggest winners. LIME Jamaica is leading the charge in making voice calls cost significantly less. TALK EZ’s one-rate charge means that a consumer can call a relative in Clarendon, Toronto or New York for the same unbelievably low rate of $2.99 per minute”.
1. $1.99 per minute for postpaid mobile customers for on-net LIME Calls
2. $2.99 for minute for prepaid to call LIME mobile and International numbers
3. $6.99 per minute for Prepaid and Postpaid to call the other network numbers, inclusive of Telecom Provider Digicel and Landline
To activate the new Talk EZ plan at the appointed time is a simple matter of dialing the USSD (Unstructured Supplementary Service Data) Code of *123*1#. By that token, I suspect like the
JA$8.99 Flat Rate Calling Plan for Prepaid, customers will be given a choice to try out the service for thirty (30) days, with the use of a USSD code, possibly *123*0# to deactivate the service.
This move is significant too, as the OUR rate of JA$5.00 is an interim rate that has not yet been ratified. Thus, Telecom Provider LIME is being very presumptuous and in effect is assuming that the price will decline further. It may also be a more made out of desperation, as Telecom Provider LIME needs to start making profit after its many investments.
Specifically their investments in the following infrastructure:
Now that the Cat’s out of the Bag, what will the people of Jamaicans do come at 12:01am on Friday June 15th 2012AD? Most likely those persons already holding on to a LIME handset will activate the service, as it’s clearly better. Those without a LIME handset may want to take advantage of the current ongoing London Olympics 2012AD sale offers at Telecom Provider LIME Stores, especially for the LIME TV now that the rates are lower than that of Telecom Provider Digicel.
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