Their Logic is that the world is going Mobile, both in terms of Voice and Data Services, to quote LIME Chairman Chris Dehring: “The reality is that the entire world is more attuned to mobile numbers than fixed line. If somebody wants to get into a business that is not growing globally, that is their purview”.
So why the sudden about face by Telecom Provider Digicel? The reason can be seen in the content of their demand; MNP should also be extended to Fixed Line Mobil and Landline customers as well.
Telecom Provider Digicel appears to be doing like Telecom Provider LIME and making their voice heard by demanding an early rollout! This after having lost their appeal to have a judicial Review of the OUR’s powers to regulate Telecoms.
Thus it appears that Telecom Provider Digicel has effectively conceded defeat, as an Appeals process would drag on for more than three (3) years. Telecom Provider LIME, using sustained advertising and Promotional events, would re-acquire marketshare among a younger audience that has very little recollection of the formed persona of Telecom Provider LIME i.e. C&W Jamaica Ltd – before the Liberalization of the Telecoms Sector by then Minister of Technology and Commerce Phillip Paulwell.
But even more compelling is that by conceding the OUR position and pushing for MNP (Mobile Number Portability), Telecom Provider Digicel hopes to appease the Supreme Court in another more important case.
But what exactly is this MNP (Mobile Number Portability) that’s making the round in the Media? Simply put, it’s the ability to retain your phone number when switching Mobile Telecom Networks, with LNP being the Fixed Line Landline flavour. And it’s been around since 1997AD when Singapore first pioneered the concept.
In Latin America and the Caribbean Basin,the Dominican Republic went the MNP route in July 2009. MNP is now a de facto standard in some thirty three (33) countries including the United States, Australia and the MNP pioneer, Singapore.
The logic at the time was that it would make it easier for Digicel customers to switch and become Telecom Provider LIME customers without having to change their number, the main impediment along with the cost of a new instrument Telecom Provider LIME regaining marketshare. Additionally MNP makes Telecoms Markets more efficient.
As instead of each Telecom Provider having their own set of numbers that are licensed only to their Network, the license is shared among the group of Telecom Providers and maintained in a central database, which makes it cheaper and easier to manage.
Then in November 2009AD, the OUR agreed…..sort of.
With only one million (1,000,000) phone numbers left to be assigned form the eight million (8,000,0000) set given to Jamaica since the Liberalization of the Telecoms sector in 2000AD, the NANP (North American Numbering Plan) demanded more efficiency in order for extra numbers to be provisioned.
This as it seemed odd that in a country with a population of 2.7 million people, we could have already burned through so many numbers as explained in my blog article entitled “Who among you Telecom Providers is without sin cast the first stone against MNP”.
This problem of a perceived “shortage” of mobile phone numbers appears to have dissipated, but the benefits to customers appears to have been glossed over by both Telecom Provider, who were mainly focused on increasing their marketshare.
So fast-forward again to 2012AD when the rates are falling from the skies as chronicled in no more than four (4) separate blog article of mine:
Thus it makes very little difference to the customer, who is more influenced to switch to Telecom Provider LIME because of the lower rates than MNP. Additionally, MNP is mainly a creature of Postpaid Networks. Both Telecom Provider LIME and Telecom Provider Digicel have mostly Prepaid customers consisting approximately 90% of their customer base!
However, first trend that may be noticeable come December 2012AD is an increased purchased of Dual-SIM mobile phones to take advantage of Voice Calling Services Rates, such as those mane by Florida-based smartphone maker Plum as stated in the article “Who the heck is Plum Anyway?”, published May 11 2012 6:27 PDT, by Lynn La, CNET News .
This as despite the lower Cross Network Rates, many may wish to emulate their Postpaid counterparts by having the Best of Both worlds to switch between networks as they have a mind, albeit not keeping the same number!
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