Kaspersky Lab adds new security features to 2013 products

Kaspersky Lab recently launched its 2013 versions of Kaspersky Internet Security and Kaspersky Anti-Virus which features new and unique technologies with maximum protection for your digital assets.

Kaspersky Lab Southeast Asia Channel Sales Director Jimmy Fong says the new newest version of Kaspersky Lab’s flagship consumer suite is very ideal for Filipinos who are becoming among the fastest creators and consumers of digital content. The use of online shopping he said, mostly to buy budget travel tickets and assorted products from group buying or discount sites, is on an upward trend in the Philippines.

The new Kaspersky security products will feature their Safe Money Technology, an Automatic Exploit Prevention, and improved protection, performance, and stability.

Safe Money

Safe Money is aimed at protecting real-life credit card or bank account during online banking or shopping activities with a diverse but easy-to-use set of security tools. This includes a specialized “Safe Browser” mode, isolating money-related business from other online activities, and checking the authenticity of commercial websites. For an extra layer of protection, Safe Money mode utilizes an on-screen Virtual Keyboard – allowing the user to enter passwords and credit card numbers without a physical keyboard, rendering keylogging malware useless.

Automatic Exploit Prevention

Kaspersky Lab has vast experience in detecting and blocking exploits – malware that utilizes vulnerabilities in legitimate, but security-flawed software to infect the system. Based on this knowledge, Kaspersky Lab have created a new technology – Automatic Exploit Prevention – capable of blocking even new and currently unknown exploits, or malware that uses the most dangerous zero-day vulnerabilities.

Improved detection rate on antivirus engine

Kaspersky has increased the overall level of protection for their customers, thanks to a new antivirus engine and their landmark Hybrid Approach – when traditional methods of detecting and blocking threats are combined with modern cloud-based techniques. The previous editions of Kaspersky Internet Security and Kaspersky Anti-Virusregularly show more than 99% detection rates in independent tests, with up to 100% for the most prevalent malware. In the new versions of the consumer products the antivirus company is aiming even higher, working to block even the rarest and quickly-spreading malware.

Anti-spam Module

Kaspersky Internet Security 2013 efficiently combats unwanted mail – the most common security threat – using a completely new anti-spam engine that works seamlessly with the user’s favorite email client.

Simplified User Experience

In Kaspersky Internet Security 2013, Kaspersky Lab made sure that during the most frequent tasks, such as web browsing or the installation of new software, the protection is effective but inconspicuous. The user interface in the new products has been streamlined for a better experience, with fewer clicks and menus required to access the tools and information needed.

Kaspersky Lab have combined all their groundbreaking protection technologies in one, simple-to-use, resource-efficient security suite, now designed with dedicated protection against the most complex threats to money.

In the Philippines, the retail pricing of the 2013 Consumer Suite is as follows:

• 1-user Kaspersky Internet Security 2013 – PHP1,160.00
• 3-user Kaspersky Internet Security 2013 – PHP2,320.00
• 5-user Kaspersky Internet Security 2013 – PHP3,480.00
• 1-user Kaspersky Anti Virus 2013 – PHP760.00
• 3-user Kaspersky Anti Virus 2013 – PHP1,830.00
• 5-user Kaspersky Anti Virus 2013 – PHP2,280.00

Each license is good for one full year.