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LIME and Digicel Networks routing Callers to Voice Mail - Hit and Run Advertising while Test out Free Voice Calling

Friday, September 28, 2012 16:30

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What’s one man’s poison, signoir,

Is another’s meat or drink

Beaumont and Fletcher, Love’s Cure, III, 2

Looks like the customer are restive again. This time due to a side effect of the lowering of the Mobile Cross Network, International and consequently the On-Net Local Calling rates implemented since Sunday July 15^th 2012AD date as noted inmy blog articleentitled “LIME’s new TALK EZ Plan drops Cross Network Calling to JA$2.99 – Digicel’s Game of Thrones vs LIME Return of the King” and myGeezam blogarticle entitled“LIME drops Cross Network Calling Rate to JA$6.99 to kick off a 3 year Battle for Mobile Market Dominance”: Increased Voice Traffic.

Telecom Provider LIME had reported that for the Second Quarter of 2012AD, they had seen a 71% increase in Voice Traffic on their GSM Network, which for them was translating to increased revenue as per my blog articleentitled “LIME reports Voice Traffic up 71% in Second Quarter of 2012AD – ACS-Xerox loses contract to TELUS International as LIME becomes Mavado Money Changer”.

Apparently their hard promotional work as well as rate Reductions were paying off, especially services such as the Gimme 5 Clone, LIME XL as noted in my blog articleentitled “LIME launches XL Value Campaign and slashes 3G Mobile Prepaid Data come May 1 – Shadows of the Old Republic as LIME does Baby Cham’s Wine”.

But it seems that this increase in revenue is coming at a price; a degradation in Voice Services due to the Telecom Providers not increasing the T1 Capacity and the number of Cell Sites in their Networks to handle the incoming Crush of Calls that was sure as rain to come. After all, the true purpose of Prepaid Credit is really to control Network Traffic, with the Revenue Earned being a mere side-effect driven mainly by Promotions and Marketing.

Customer are now complaining to the CACU (Consumer Advisory Committee on Utilities), most likely an arm of the CAC (Consumer Affairs Commission), of calls on BOTH Telecom Providers winding up in Voicemail yet still being charged for using said Voicemail as stated in the article “Mobile users complain about voicemail charges”, published Friday September 14, 2012 10:41 am, The Jamaica Gleaner.

For those who hardly use Voicemail, you are not alone. Voicemail is that little used Graveyard for Voice Calls on Telecom Networks, be it Fixed Line Landline or Mobile that, like SMS (Short Messaging Services) in Jamaica, is also in need of a facelift.

This as creative means of making Voice Mail already exists – Advertising. Customer of both Telecom Providers LIME and Digicel could be made to earn money if they decide to choose to allow advertisers to use their Voicemail Accounts to advertise products. Each time a Call made to the recipients number ends up being routed to voicemail, the customer could earn JA$100 in Calling Credit.

This type of advertising is effectively Behavioral Targeted Marketing of the same ilk as my earlier ideas using Brown Dawg Mobile Social Network as described in the series of Blog Articles on the topic:

1. “Brown Dawg, a Mobile Social Network based on Mobile phones”

2. “Brown Dawg and A So di Ting Set – An API tool for User preferences and avoid backlash

3. “Brown Dawg and I spy Rewards – Geo-Location rewards system for Mobile Social Networking”

4. “Brown Dawg and Se’et Deh – Behavioural Targeted Marketing Ads”

This would encourage more persons to begin using more of the Mobile Phone Services such as that have falling into disuse:

1. Voicemail

2. SMS

3. SMS Chat

4. Voice Calling

This is natural as Data Services become more popular and is the Telecom Provider’s new Money spinner as confirmed by the latest Statistics from the OUR (Office of Utilities Regulation) for the Second Quarter of 2011AD when compared to the Second Quarter of 2010AD as stated in the article “Internet income up 138% as … Telecoms revenue hits $14b mark”, published Wednesday September 19, 2012, The Jamaica Gleaner.

Avaya Networks, a popular supplier of VoIP Gear for Telecom Providers and Call Centers, seems to think so, expressing their confidence by launching yet another VoIP Video Calling app with Enterprise Support in the form of Avaya Scopia as stated in the article “Avaya’s Scopia will save on trips”, published Friday, September 21, 2012 BY NEKIESHA REID Business reporter, The Jamaica Observer.

So while GSM Voice Experiences a renaissance to the point of clogging the Telecom Provider Networks with excess traffic and routing Calls to Voicemail, it also present a Hit and Run (2012)opportunity for them to monetize this boost in Traffic as a means of realizing higher revenues from unused Voice Services.

This as we prepare for the eventual future when all Traffic on a Telecom Providers Network will be Data and GSM Voice, GPRS and EDGE Services will be free, most likely with VoiP Services powered by Avaya Networks as prognosticated in my blog articleentitled “Digicel and Avaya Communications launch Avaya Aura for SME’s – LIME and Digicel in a Step Up Revolution towards GSM Voice Extinction”.

Visit and read my articles at Geezam.com, The Leading Caribbean Commentary on Technology in North America and how it will affect Jamaica:

http://www.geezam.com/author/lindsworth/

Also my personal blog and become a follower or subscribe to my blog:

http://mythoughtsontechnologyandjamaica.blogspot.com

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2012-09-28 16:20:34

Source: http://mythoughtsontechnologyandjamaica.blogspot.com/2012/09/lime-and-digicel-networks-routing.html

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