I am now feeling very proud of Television Jamaica for having rescued themselves from certain extinction by IPTV Streaming rise in Jamaica as Telecom Providers ramp up their Wired and Wireless Broadband Networks.
Albeit I’m yet to see evidence of this, as predicted in that blog article, with the coming availability of other Broadcast Media that has further reach beyond the shores of Jamaica upon which to ply their craft and further develop themselves, many may choose to leave the Traditional Media houses to take up jobs that pay a lot more money.
This move was obviously for more money and furtherance of his Sports Journalism Career. Good to note here that SportsMax has the rights to not only Free-To-Air rebroadcast of a lot of major Sports events worldwide, but they also have IPTV Streaming Broadcasting as well.
A shocker for many, but of no surprise to the few such as myself that follow the clandestine Broadcast and Media World, as redundancies have been ongoing since 2010AD due to the fall in the advertising dollar despite the boost in viewership mainly driven by Reality Programming such as Digicel Rising Stars.
Then a window of opportunity opened when during the London Olympics 2012AD, many in Jamaica complained of being unable to views the Sports extravaganza on CVM TV, the current rights holder, then exclusive rights holder for the London Olympics 2012AD and the Rio de Janeiro 2016AD and the FIFA World Cup 2014AD.
The words of General Manager Gary Allen seems to echoed the above sentiment and speaks volumes of the RJR Communication Groups expectations of this massive investment, quote: “The marketplace has cried out for top-class sporting coverage on television, and we have responded to the request. The track record of TVJ and HITZ 92FM is that we deliver at top-quality on events and the projects that we undertake. Our intention is to surpass viewer and listener expectations in the next decade”.
ISSA President Dr Walton Small also seemed to recognize the problems that CVM TV was having with its lackluster Islandwide Broadcast Network as tacitly suggested in his comments, quote: “I am very happy. We [recognized] that the facilities and the competencies that exist here (at TVJ) will help us to really take our product into the wider public and improve on the overall quality.”
Specifically, this long term contract was signed with right-holder IMC (International Media Content), the owner of SportsMax and coincidentally the same Sports Network that Simon Crosskill defected to on Wednesday, May 23rd 2012AD. Thus a reunion of ironic proportions; Simon Crosskill will still be working with the RJR Group, albeit indirectly as a broadcaster on SportsMax.
The Sports packages should make any Sports fan drool with delight:
1. 2018AD FIFA World Cup Finals in Russia
2. 2022AD FIFA World Cup Finals in Qatar
3. Six (6) Under-17 and Under-20 World Cups
4. FIFA Women’s World Cup
Reggae Boy and Caribbean Football Competitions
1. Two (2) Confederation Cup tournaments
2. 2012AD and 2014AD CONCACAF World Cup qualifiers for all Caribbean teams
3. Reggae Boyz home friendly internationals inclusive of those played overseas
Athletics competitions both Local and International
1. 2013AD IAAF World Youth Championships,
2. 2013AD IAAF World Championships
3. 2012AD and 2014AD IAAF Diamond League series
4. 2013AD ISSA Boys and Girls’ Athletics Championship
2012AD and 2014AD ISSA (Inter-Secondary Schools Sports Association) schoolboy football competitions:
These Sports events are to be carried by the following members of the RJR Communications Group:
Up until this point TVJ had been awash with Reality Programming, a trend begun by the inaugural Digicel Rising Stars back in 2004AD. And albeit over the year it has boosted Television Jamaica’s bottom line by virtue of guaranteeing a captive audience and thus attracting top advertising dollars, it resulted in the gradual deterioration of their Sports and News Journalism.
So this, it appears, this is a revitalization of Sports Journalism by the RJR Communications Group, with a focus now being paid to Local Schoolboy Football and the loyalties it engenders among Jamaicans who used to go to these high schools, quote: “Our view is that there is a lot more that can be done with the quality of our coverage of local football and at the schoolboy level, and at the high-school track and field level, our view is that we have what it takes to deliver it at a higher level”.
But in order to achieve the capital to reach that goal, they need to have a rounded broadcasting package and not just a dependence on Reality Programming alone. Best of all, the captive audience for Reality Programming, mainly females, will still have their Reality Programs to satiate them; it’s now time for the men to finally have something worth watching on their Big Screen TV.
CEO of IMC’s cable network SportsMax, Oliver McIntosh realized this as well as the bigger picture of the developement of Sports Journalism by the RJR Communication Group’s captive Audience and wider coverage, quote: “One of the reasons that we are very proud to be working with the RJR Group is because this is a Plan that goes over 10 years, and it is not only the international level, but also on the local level with ISSA. I think that the development of Sports requires more Sports being broadcast on television, and not only on SportsMax, but also through other broadcasters throughout the region. We are proud to work with the RJR Group because the more people see it, the more people want to get involved, and the more”.
RJR can hold on to its captive audience using this ten (10) year exclusive Sports Events Deal. In the process, it will increase male viewership as well as improve Sports Journalism. The revenue earned from the Advertising can then be used to ramp up for a transition towards IPTV Streaming as well as DSO by 2015AD.
Proving to LIME TV and all seeking to take away their captive audiences in the future that the veterans in the Broadcasting Games are not just Free-to-Air Expendables 2 (2012)!
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