Unmodified 2012 Toyota Tundra will tow the Space Shuttle Endeavor
As part of its commitment to the California Science Center, Toyota will tow the Space Shuttle Endeavor with a Tundra exactly like the one buyers get in a dealership.
Toyota has done a lot of great marketing with its trucks lately. Its outlandish commercials showing the Tundra do incredible jumps and other tricks that are faked comes to mind. As does their new Toyota Racing Dream Build Contest which will feature a heavily modified truck. However, one upcoming marketing program features a new Tundra doing something incredible and it is not a fake or a modified Tundra doing it.
Toyota is planning to tow the Space Shuttle Endeavor a quarter mile, the last quarter mile of its 12 mile journey from LAX to the Science Center. Although the Endeavor is 300,000 pounds, and the Tundra isn’t normally expected to tow anything near that weight, the folks from Toyota have done some tests and they are pretty confident all will go well.
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2012-09-20 15:48:16
Source: http://greenbigtruck.com/2012/09/unmodified-2012-toyota-tundra-will-tow-the-space-shuttle-endeavor/
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