Swayom.com – An E-commerce Website Which Deals In Handcrafted Ethnic Items
Swayom.com, an e-commerce platform that offers authentic, handcrafted, exotic Indian pieces of art was recently launched. The site is the brainchild of Deepanvita Gupta, a civil engineer and MBA who has work experience in the fields of e-commerce, brand management and product management.
When I say art pieces I mean this site offers items of jewellery, clothes, accessories, that are handcrafted and acutely + intricately designed. The reason the word ‘art’ is used here is because all the items sold on this site are not factory-made; each is handmade by artisans who excel at a particular art-form. Thus, only one piece of any item is available and sold thereby guaranteeing 100% exclusivity to the owner.
Swayom (Swa + Om) is about expressing one’s individuality through universal art forms and this e-commerce venture aims to allow their customers (who they address as art connoisseurs) to do just that by making exquisite ‘art’ pieces available to them. For example, one can purchase a meenakari necklace set, a kanjeevaram saree, a maheshwari duppatta and so on.
Speaking on the launch of the site Deepanvita said, “We will make sure that art connoisseurs living anywhere in the world are able to access these fantastic Indian art forms.”
While there are many sites offering designer brands at affordable prices there are very few who are exploring the beautiful work of Indian artists and making the same available to clients. I think this particular e-commerce site is a great initiative not just in terms of a good business idea, but also with respect to giving Indian artists a secure platform to showcase their talent. Add to this, the designs are exquisite and gorgeous and there is no reason as to why they shouldn’t be widely accepted by women all over the world.
Website | Swayom
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2012-10-29 13:34:51
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