The iPad Mini Is The Ideal Second Screen Companion
One thing that’s become apparent about the iPad mini during my past few days with it is just how well it fills the role of a second-screen device. The iPhone and the iPad both have their merits as a companion while lounging around and watching TV, but the iPad mini hits the sweet spot of portability, power and connectivity for that use case. Fellow TC writer MG Siegler already explained why he thinks the iPad mini will eventually overtake the full-sized iPad as the sales leader for Apple, and I agree 100 percent, but zeroing in on its second screen suitability might help convince those who still doubt that the smaller iPad will eventually take the crown.
Second screen experiences are increasingly common; startups like Fanatix, GetGlue, MOVL, and countless others are developing platforms and apps to help users get more out of their TV viewing experiences, and networks are encouraging hashtag campaigns and turning to Twitter to leverage the conversations already happening there. A recent Nielsen report showed that 86 percent of smartphone owners and 88 percent of tablet owners use their devices while watching TV, and smartphone ownership in the U.S. recently crossed the 50 percent threshold, meaning a huge number of TV viewers are dividing their attention. Second screen isn’t a trend to watch; it’s a living, breathing phenomenon that’s already arrived.
Before the iPad mini arrived, the iPad was the perfect venue for reaching out to TV viewers with value-add experiences. Users of Apple’s tablet tend to be more affluent, more receptive to online advertising and more likely to spend money on their devices. If you’re losing eyeballs during commercial breaks to mobile devices, in a best-case scenario you’re driving additional content complete with related promotions from your advertising partners to those same devices, and in a perfect world, those audiences fit the demographic tendencies of iPad owners.
While it’s too early to tell for sure, I’m willing to bet the iPad mini’s user base will resemble the iPad’s more so than it’ll look like the ownership population of cheaper, Android-based devices. And because of the iPad mini’s key areas of difference compared to the iPad (over 50 percent lighter, 23 percent thinner), it’s a much more convenient device to pick up and put down frequently while watching TV programming. Plus, it has access to the same software library as its bigger cousin, meaning developers don’t necessarily need to go back to the drawing board to create second screen apps for a new form factor.
The iPad mini’s size makes it a take-anywhere device, and its screen real estate ensures that users won’t just give up on engaging with content that might involve a lot of reading or might be a better handled on a desktop than on a tiny smartphone screen. And the device isn’t compromised in terms of connectivity or capabilities, either; the cameras are good, it’s got Bluetooth, optional cellular connectivity and all of the AirPlay capabilities of its bigger sibling, all of which could potentially be leveraged by developers to make second screen activities more engaging.
In reality, the iPad mini is better for a number of use cases than its larger predecessor, but it seems like the perfect couch companion after a few days of thorough testing of that theory. With mobile tech moving steadily toward a place of prominence in the family living room, watch for the iPad mini to become the pace setter in this key changing facet of home entertainment.
2012-11-04 18:08:02
Source: http://techcrunch.com/2012/11/04/the-ipad-mini-is-the-ideal-second-screen-companion/
Source:
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
