Windows 8 To Use AR App intARact In Promotional Partnership With TALAASH

Both, Bollywood and Cyber Consumers Goods market are becoming increasing receptive to competition and the pedantic of aggressive marketing. But we haven’t really witnessed them in a consolidated attempt to bear mutual benefits of a consolidated marketing move engaged in unison. In a new strategy to change the very fibers of marketing a film, Aamir Khan’s movie TALAASH has partnered with Microsoft in promoting the movie. This entails them to involve augmented reality based information browser app intARact, which emerges from the stables of TELiBrahma and has a long standing association with Times Group too (Time of India newspaper).

This particular app is based on the augmented reality search query which gained was commissioned with Google’s Goggles initiative. The app, when activated, automatically ports the camera and renders it active. Hereafter, whichever movie poster, picture or image you scan through this app – the application would conduct a detailed search online relevant to the poster and deliver all the info in this cadre.

This is currently active for movie posters only, however Times has been using it for its AR activated content in print media (in its newspapers and magazines) to power its other services like Times Property, etc. The app is rather very likable and productive with a simple UI and easy to browse through icons. One can search, save favorites (the star icon), know more about the product. The app has incorporated a map which enables users to scan through local eateries and hangouts as well.

Microsoft is earnest upon using this process to increase attention, awareness and branding for its Windows 8 products. It has also implemented a contest that asks users to scan Amir Khan’s pictures from TALAASH posters, which would lead them to customized Windows 8 feature presentations and a picture password question related to TALAASH. People are also being motivated via ads to test and use Windows 8 products in the nearest stores, and share the experience on Windows 8 Facebook page.

There is an increasing amount of reliance on web content and web propaganda for movies now-a-days, with many movies being premiered on YouTube to initiate good responses. Video advertising has also spiked. Amidst such initiatives, intARact seems like a new revolution which can change the whole game. When one doesn’t need to type or specifically search for info about movies, it sure makes it an attractive app!

But of course, we want to wait, watch and observe – as to how much steam this wagon has!

Image Courtesy | india-forums

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