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Digital Advertising & Video Monetisation Company Vdopia Scores $ 3.4Million In Series B Funding

Tuesday, December 18, 2012 16:11

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Vdopia has confirmed scoring almost US$ 3.4 Million (exact figure: US$ 3,391,862) in a Series B round of funding. Revealed by its latest filing with the Securities and Exchange Commission (SEC), it is additionally clear the company has set itself a target of US$ 7.4 Million.

What makes the company a worthy investment?

It’s earlier round of funding witnessed about US$ 4 Million been pooled. Though these amounts are not in double digits, the company has confidently claimed way back in 2010, that it had turned profitable with revenues jumping 200% on quarter-to-quarter basis. In an era, where many companies don’t even break-even for several years, it seems like a worthy effort.

Considering the facts, content generating companies seem to approach the company with predictable regularity to optimally monetize their creative efforts & inventories. Furthermore, the company routinely seems to reshuffle internal talent & even hire someone fresh to ensure the right talent is at the helm as evident by multiple hires & reshuffles over the course of its existence. We are not sure how successful these personnel movements are, but apparently they seem to work for Vdopia.

Video monetization is being readily deployed even by industry veterans like YouTube. Hence it’s no wonder that the technique works. However, it is important to consider the viewpoint of the end-user, i.e. us; Whether we prefer ads success of such companies, our choices seem to have made for us. What do you think?

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2012-12-18 16:01:13

Source: http://www.watblog.com/2012/12/18/digital-advertising-video-monetisation-company-vdopia-scores-3-4million-in-series-b-funding/

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