Discover Indian Indie Music With Musicfellas

We are here to give you beautiful experiences with music. Music, we believe, is not just a commodity – it needs to be experienced. And we promise a user – good music, easy discovery and meaningful interactions. There is a gap in the indie music industry of a engaging listening experience which is where we come in.

Our target audience is actually anyone who listens to music. The divide between indie and mainstream music is mainly about accessibility – and we believe that if we make it easy for everyone to discover good music, we can get them to explore indie music as well.

We, like almost everyone else, are big fans of Steve Jobs and the whole minimalism philosophy. And we wanted to do something like that. Design is an area where we’ve probably spent the most time. All throughout, we wanted to build an aesthetically and functionally awesome product and we hope we’ve done that. The process of design used to start with us figuring out what features we want and then working with our designer to put it on the website in the best possible way

I think that people are already paying for music experiences in some form – live gigs, merchandise etc. It is our effort to give a compelling online experience which user feels worth to pay for. Also, it is not just about buying music, what’s important is to ‘support’ the music you love. It could be by buying, going to gigs or sharing it with your friends or even listening to it. The problem today in the indie music scene in India is not about piracy – I mean it is a problem but at the root of it is the fact that most artists are struggling to get a large audience who listens to their music. There is still a small, niche community of indie music listeners out there – which needs to grow. So, our effort is also about introducing their music to newer audiences (and that is why the full song streaming on our site) apart from making it super easy for people to buy their music. And as artists’ fans grow, I am sure more business models will emerge which will help the artists.  

3 things – good design, great music and listening to what users want. 

Yes, we had a public launch on 29th November prior to which we were in 5 weeks private beta. Traction wise we’ve seen lots of repeat users who are actively interacting with the site. In fact, user interactions have been increasing at more than 100% week over week. So this is a sign for us that we have done a good job at UX. 

Loads – way too many to list. But, the top one is more of a principle than a lesson and which has been vindicated through the course of running a startup  - is never compromise on quality. We are always striving for the best quality output in whatever we do – even if it takes more time. Because, you may not know, but users do notice the small things you do to please them – it is the small details that matter and delight your users. 

You can expect lots of good music and an always improving user experience. There are loads of other stuff which we’ve thought of but we’d rather focus on these two things for now.

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