Do People Really Use the Internet to Find Lawyers?
In a word, yes. However, not necessarily in the ways that you might think. And certainly not in the ways and numbers that your average friendly internet marketer might be trying to convince you.
Fed up with the deluge of legal internet marketing spam, the Moses & Rooth law firm along with Mike Blumenthal created a survey using Google Consumer Surveys.
This certainly isn’t the first time this question has been considered. And it’s not the first time a survey has been conducted to try to answer the question.
Nonetheless, I find this survey interesting. It was commissioned by a law firm, not a seller of legal internet marketing services or the ABA.
Insights
At the core of the survey are three questions:
- When you need to find a specialty lawyer how would you start your search?
- If you search for a specialty lawyer on the internet what is most important to you?
- If you searched for a specialty lawyer on Google, what would do you first?
I’m no statistician. And for many, this survey simply validates the obvious:
When most people start their search for a lawyer they ask someone they know for a referral.
But notice that 21.9% seem to indicate that they would begin their search for a lawyer on a search engine.
You’ll also notice what’s not near the top of the list: social media sites.
So before you sign-up for the next “Make it Rain with Twitter Course,” take a second to ask yourself whether your time and money are better spent on marketing to people on social sites or motivating more people to tell their friends about you.
The survey contains some other interesting data too. For example, respondents in the 25-34 age range appear use search to find a lawyer more than in the older age ranges:
And as Moses & Rooth also observed, of the respondents who begin their search with the internet, it was most important to them to find information about the lawyer elsewhere on the internet:
Significantly more so than finding reviews on Google, Yelp and Facebook.
What do you think? Does this survey merely validate the obvious? Does it reflect your experience? Does it provide perspective? Or do you think it statistically insignificant (or flawed)?
Do People Really Use the Internet to Find Lawyers? is a post from the law firm marketing blog, Lawyerist.com
2012-12-10 21:24:25
Source: http://lawyerist.com/do-people-really-use-the-internet-to-find-lawyers/
Source:
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,708,304,013 |
| Stories: | 8,450,116 |
Whistler Blowers, Insiders
