Sony adds new CineAlta® 4K Cameras to its armoury of digital cinematography tools.

Sony products certainly don’t come cheap and the company is sticking to this strategy for pricing all its latest offerings also. Including the new camera. Its PMW-F5 and PMW-F55 CineAlta PL-mount cameras are available for $34,900 and $19,400, respectively for the two high end cam corders. This was announced in LA following a viewing of professionally shot 4K and HD footage. The PMW-F55 has better features enabling it to shoot 4K, 2K or HD footage using a global shutter. The F5 which is less costly can also handle 4K video but requires an add on of the AXS-R5 RAW recorder (at $6,300). It also has a narrower color spectrum and a rolling shutter.

PARK RIDGE, N.J., Nov. 28, 2012 — Sony Electronics has announced suggested list pricing for its newest CineAlta™ 4K cameras – the PMW-F55 and PMW-F5 – as well as their related 4K accessories. These new technologies, announced in late October to tremendous industry response, are designed to meet the growing demand for HD, 2K and 4K content creation across a wide range of professional applications.

The recommended u.S. LIST prices for the new products which should be available across the counter in February, are:

•PMW-F5 CineAlta 4K Camera $19,400
•PMW-F55 CineAlta 4K Camera $34,900
•AXR-R5 RAW Recorder $6,300
•AXS-512S24 512Gb Memory Card $2,100
•AXS-CR1 card reader $660.00
•DVF -EL100 OLED Viewfinder $5,800
•DVF-F350 3.5″ LCD Viewfinder $3,800
•DVF-L700 LCD viewfinder $5,000
•SCL-PK6/F PL mount six lens package $24,600
•SCL-PK3/F PL mount three lens package $13,600

Plans are afoot for Sony to introduce the PVM-X300 30-inch 4K professional monitor in February 2013.

Said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics, “The F55 and F5 join Sony’s family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production. These cameras give production professionals the most compressive toolkit available from one manufacturer. The large sensor line-up now spans from the FS100 and FS700 and F3, to the new F5 and F55 to the flagship F65, and gives content creators incredible flexibility and creative options for acquisition in HD, 2K, 4K and beyond. The total line-up, with our new accessories, further underscores Sony’s commitment to supporting every aspect of the highest-quality workflows.”