Vuclip Crosses The 1Million Download Mark On Nokia Devices Globally

Vuclip has been in the news lately. Right from receiving huge investments to innovating on the technology front to make their services available at 2G speeds, Vuclip seems to be doing everything to lure customers. This explains the reason behind Vuclip’s decision to exclusively design an app for the Nokia Asha Series and Nokia 40 Series. And their decision seems to have paid off.

In November 2012, Vuclip crossed the 1 million download mark on all Nokia devices globally. This is undoubtedly a great achievement for the company. Commenting on this major milestone, Nikhil Naik, India Business, Vuclip said, “Crossing a mark of a million app downloads on one of the world’s most widely used mobile phone platforms in a short span of just 16 months is a great booster for Vuclip and we are happy to see an unrelenting interest among Nokia users for Vuclip in India and across the globe.”

This 1 million mark was achieved primarily thanks to India, where 60% of the app downloads were logged. The country continues to be the leader in the monthly download tally as well. The reason behind Vuclip’s success could be that it is constantly updating its content. It launched a mobile video portal dedicated to women ‘Mira’ and on a general basis, allows users to search for content that belongs to multiple genres like Bollywood, Southern Sizzlers, Devotional, etc. The fact that it caters to a wide audience could the reason behind its popularity.

YouTube is undoubtedly the big daddy of online video streaming services. But local players like BigFlix are establishing a sizable market for themselves thanks to intensive market penetration efforts, constant content upgradation and concentrated attempts to make a user friendly on-site/on-app experience.

Though Vuclip still has a long way to go and a lot more market share to capture, this achievement is sure to get it motivated and pumped to achieve the next 1 million downloads in say 8 months, perhaps!

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Image Courtesy |  myindiaguide

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