VH1 Collaborates With Hungama To Launch A Music Streaming App – VH1 Pulse – On Facebook
The consumption of music is undergoing tremendous changes. To say that music is going digital, would be to state the obvious. The focus is now just not on digital but specifically on mobile/online apps. The number of smartphone users in India is on the rise as is the number of mobile internet users. This basic shift in preference of technology and medium is dictating the way in which other media is consumed and/or accessed. This applies to social networking sites, business emails, and music even which are now increasingly being consumed from the phone and from online platforms. For example, you can access your files from anywhere by logging into your Dropbox account and you can back-up all your phone data on your laptop + cloud; you can listen to music on one device and play it from where you paused it, on another device.
The latest player in the market to realise this cross-use of services/platforms and the opportunity it presents for growth in related industries in VH1. This international music channel has collaborated with Hungama to launch a music streaming app called VH1 Pulse on Facebook. The app gives users the chance to access top international hits from the Facebook app, to create their own playlists, to share their preferences with friends, etc.
Speaking on the collaboration, Ferzad Palia, Senior Vice President & GM – English Entertainment, Viacom18 Media Pvt. Ltd said, “With a fan base of nearly 2 million ardent music lovers, this cutting addition to the Vh1 India Facebook page is part of our philosophy of ‘Vh1 Everywhere’. Vh1 Pulse powered by Hungama, is a destination where our fans can hang out, listen to their favourite tracks, discover new artistes, chart toppers, create playlists and above all, share with their friends.”
I used the app and found it easy to navigate and use. You can choose from a playlist of Top 10 or Featured. Featured showcases songs that play on numerous VH1 shows. Given that Indians are hooked onto Facebook, I believe Indians who like international music and are regular viewers of VH1 will find themselves making use of the app too.
What do you make of this cross-use and implementation of services/platforms to target customers? I think in the coming years we will only see more of such activities and tie-ups that lure customers and target audiences. Wouldn’t you agree?
Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency
WATBlog is India’s Best Blog Of 2009 and is owned and managed by WATMedia Pvt Ltd a Digital Media Company that aims at being the thought leader in the space by Connecting the Web, Advertising and Technology (WAT) Industry in India.
2013-02-21 02:16:31
Source:
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
