HTC is retiring “Quietly Brilliant” Marketing Tag
In an interview given to Wall Street Journal the HTC’s Chief Marketing Officer Benjamin Ho HTC shall bear the marketing tagline labeled as “Quietly Brilliant” which in reality happens to be more aggressive and truly reflects new goals set by the company.
HTC is known to create devices with brilliant features which can be evidenced from the appearance of its most recent release of HTC One as an instance. It is worth noting that the products of the company are to a great extent are overshadowed by Apple and Samsung.
It seems in realty HTC had been too quiet about the concerns, which shall be addressed with the enhancement of its marketing budget getting fixed at 250% higher than its existing budget for the current year.
“Lot of innovations is in process for which we have as usual maintained silence” it is learnt from Ho. HTC began changing of its tactical strategies during the period Samsung’s Galaxy S4 launching event showed up in New York City, witnessed by offering of snacks to the crowd gathered outside. A note seen at, The Wall Street Journal, mentions about HTC having created trend setting post bearing the tagline # the NextBigFlop. It is like playing the role of devil’s advocate, since as long as the memory goes the Samsung flagship was never behaved like a flop in the past.
2013-03-29 21:34:19
Source: http://www.maxupdates.tv/htc-is-retiring-quietly-brilliant-marketing-tag/
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