Interactive Avenues Bought By IPG Mediabrands
Mumbai based wholly digital ad agency Interactive Avenues has been taken over by Interpublic Group’s media holding company IPG Mediabrands. The newly acquired company will now form a part of ‘Mediabrands Audience Platform’ (MAP) of the new owner.
MAP is essentially a data driven digital services and technologies arm that focuses on search, display, mobile, social, video, applications and e-commerce. Interestingly, IPG Mediabrands’ services are only a subset of what Interactive Avenues can deliver.
Why the acquisition?
The primary agenda for acquisition appears to be personnel augmentation of the parent company. Interactive Avenues co-founder Amar Deep Singh will become MAP India CEO. Interestingly, the company will be treated as an independent brand & only work within the ambit of MAP structure. Though the monetary value of exchange has been kept under wraps, Interactive Avenues is a 200+ employee company with offices in all major metros like Mumbai, Delhi, Bangalore & Kolkata.
According to Brendan Moorcroft, Global CEO of MAP, the company is ripe for expansion & the quickest route is inorganic, “We have a clear vision for MAP in India. Interactive Avenues fits perfectly into this,” & the reason to acquire Interactive Avenues is ‘familiarity’ continued the CEO, “Because we already have an established partnership with Interactive Avenues, we know their strengths and understand and share their core values”
A seven year old company, Interactive Avenues has chosen solely the digital medium to further their advertising expertise. With over 200 clients, the company claims to offer a comprehensive package in the digital realm. This means the company’s product brochure, though highly selective, is poised to cover the most promising medium of advertising. IPG Mediabrands has quite recently come into spotlight with its Analytics Division. Let’s see how well it makes use of the freshly inculcated talent.
Image Courtesy | iappfind & advertisecairns
Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency
WATBlog is India’s Best Blog Of 2009 and is owned and managed by WATMedia Pvt Ltd a Digital Media Company that aims at being the thought leader in the space by Connecting the Web, Advertising and Technology (WAT) Industry in India.
2013-03-06 02:18:20
Source: http://www.watblog.com/2013/03/06/interactive-avenues-bought-by-ipg-mediabrands/
Source:
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,708,523,085 |
| Stories: | 8,450,546 |
Whistler Blowers, Insiders
