Pandora Premieres promises a new dimension to the world of music

How it would be if you will have access to listen to a song a week prior to its release? Amazing, right? Well the new Premieres station of Pandora has given this exciting opportunity to people to listen the tracks of their favorite singers even before they are launched.

Pandora CEO Wastergren has announced that this station will host the upcoming tracks of all the leading as well as some emerging singers before their release in the US. For now, it is giving its users full access to upcoming albums from John Fogerty and Laura Marling. However once the song gets released it will be deleted from the server.

The way this new Pandora Premieres work is very much similar to the way Spotify and Rhapsody works which means the users will have the control to listen to a particular song as many times as they wish and also could skip a track if they don’t want to listen to it. They directly deal with the music labels and will surely prove to be a tough competition for Spotify as well as Google’s newly released All Access.

This new feature has indeed revolutionized the existing methods of spreading the popularity of a song among the fans, thus increasing their interest which will help a lot in the song’s marketing process amidst huge competition. It will be an ad-supported experience and will be open to paying members only.