Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By petertrapasso
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

Social media business intelligence

% of readers think this story is Fact. Add your two cents.


Social media business intelligence is the convergence of two distinct disciplines. Business intelligence (BI) is where you dig into your data to identify trends and opportunities for development. After the data is analyzed you can create reports for marketers and strategists to use. Social media adds a a continuos and Real-Time (RT) data dimension component to BI.

Social media business intelligence or SMBI data is gathered from content in social media feeds via application programing interfaces (apis). This data is both generated RT and can be anayzed RT for the first time. The content for analysis can range in size from your Facebook page stats all the way up to big data.

See also: : Social media monitoring tools (Infographic).

Business intelligence social media

When it comes to business intelligence social media, there area number of tools available from top software vendors. SMBI tools from startups to top tech vendors like Microsoft, Oracle and Salesforce are easy enough for end users and powerful enough for DBAs (data base administrators) to customize. The challenge is integrating your social media data sources into your BI software

Social media business intelligence tools

Top 10 BI tools

1. SAP Business Objects
2. SAP Netweaver
3. IBM Cognos
4. SAS
5. Microsoft Business Intelligence
6. Oracle Hyperion
7. MicroStrategy
8. Webfocus
9. Informatica
10. Domo

To get social media data into your BI tool is hardly automatic at this point. Your options are to do it by hand coding, filtering and data cleaning yourself, hiring consulting services or buying a solution.

When hiring a consultant, there are different levels of service which can be categorized as low, medium, or high, each with proportional costs involved. At the low end you could have your Twitter account monitored and get inormation like the number of followers and their growth, plus how many brand mentions there are for your company or its competitors. At the mid-range you get additional networks monitored like Facebook, YouTube and Twitter. Some interpretaion of the data is offered for a monthly fee, consultion is extra if needed. At the high-end of the range, apis are used to process data RT. A database may be created and maintaind for historical data analysis as well. This option tends to be very expensive for most companies.

Here are some social media business intelligence tools and solution options for you.

Kapow Katalyst Platform (Kapow Software)

Kapow Katalyst Platform from Kapow Software provides a way to get unstructured social media data into your BI tool.

SAP Solution Extensions by NetBase (Netbase)
The SAP Solution Extensions by NetBase is specifically for users of SAP’s BI tools.

Unmetric (Unmetric)
Unmetric is a startup that provides Social media business intelligence to many of the top brands that are their customers.

SumAll (SumAll)
SumAll provides real-time cloud-based business intelligence analysis to clients of all popular social media networks.
Do check out: : Social media monitoring tools (Infographic).

Which social media business intelligence tools are you using?

Leave a comment an tell us more.

Resources

http://kapowsoftware.com/products/kapow-katalyst-platform/

http://www.netbase.com/our-network/partners/sap-social-media-analytics/

http://www.unmetric.com/

https://sumall.com/

(Source: Wonderlane via Flickr.)


Source: http://petertrapasso.com/social-media-business-intelligence/


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.


LION'S MANE PRODUCT


Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules


Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.



Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.


Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.