SVG Now Officially The Second Largest Ad Network In India: comScore
SVG Media has now officially become the second largest Ad Network in India according to comScore data.
As per the latest comScore Numbers (December 2013), SVG Media (formerly Tyroo Media), has climbed in ratings and now sits below Google for the Indian Region. The Average Daily Visitors and Total Page Views for SVG Media stand at 5.3 Million and 1321 Million respectively.
SVG Media has been growing quite well within the Indian Digital Space. Year after Year, the company has confidently added viewers, but this is by far the largest leap it has taken so far, confirmed an official statement from the company,
“SVG Media is the 3rd largest online audience reach vehicle in India, after Google and Facebook. In addition to this, SVG Media is the only ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors to SVG Media increased by 33.5 % since Dec 2012 higher than that of any other network in India.”
One of the more fine aspects of the SVG Media is that its viewership seems balanced. The platform confirmed the audience break-up includes 60% male and 40% female audiences. Though the 60:40 Male to Female ratio is in line with the overall internet user average, multiple companies including Google are trying to encourage female inclusion within the Online Domain.
Moreover, SVG also claims to have one of the largest clusters of youth demographic.
“About 76 per cent of SVG Media’s audience reach comes from the age bracket of 15-34yrs, giving an advertiser the liberty to target a wider set of audience or to choose the most appropriate mix of internet audience they would like to tap,” continued the statement.
Indian Digital Ad Space is growing phenomenally. Having realized the potential, many companies are now deeply involved in coming up with newer audience engagement techniques. Let’s see what this year brings.
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Source: http://www.watblog.com/2014/02/10/svg-now-officially-the-second-largest-ad-network-in-india-comscore/
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