PODOLYAN Store – Ukraine

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Addicted To Retail (ATR) presents: PODOLYAN Store Project / FILD design thinking company.

The following is from the architect:

Collaboration with fashion designer PODOLYAN started from logo design and total rebranding of the company in 2014.

Next step was the monobrand store opening in the heart of Kiev. The space provided by the client was limited by its commercial area (36sq.m). But the advantage of the pre-revolution building with the hight sealing was – big arch showwindow.

“So basically for the spacious feeling of the place, we decide decided to produce lightly sophisticated and exquisite furniture and to keep the show window as transparent as possible for a good view from the street. In other words the idea was to make the interior a window dressing by it self so it will drag attention of the potential clients.

The color pallet of the place totally taken from the branding color of the PODOLYAN brand : black with light and dark shadows of grey. The advantage of a big show window and detailed lighting arrangement gave us an opportunity to perform the interior project in dark shadows combining the materials textures.

The concrete tile was customized by SolidHeads specifically for this project, due to a certain intention to escape from standard forms and to create geometrical patterns. Some tile pieces was branded with PODOLYAN logo and were spread around the floor in chaotic order.

Black ply-wood decorative panels emulates the floor geometric pattern. Some part of the panels asymmetrically reaches the ceiling and makes a bold stylistic statement. Also the decorative panels accomplish a functional purpose hiding the back side door to other facilities. Designer highlighted a fashionable atmosphere with a texturized plaster wall treatment performed also in a dark colour. All furniture pieces, decorative elements and door handles were customized and designed by Dan Vakhrameyev according to his layouts.

Minimalistic and subtle lines of the delicate furniture are in contrast with dark interior mood and thin metal contours of the furniture units painted in light grey magically draw in the space lightness. Racks construction consist of continuous lines which makes a foundation intercrossing at the bottom. Rack design reflecting the geometrical arrangement of the floor tile.Multi function metal rack grids are places on a walls for clothes and accessories compositions assembling.

Set of upholstered seats and concrete top table situated in middle accents a centerpiece of the room. 36 Edison’s bulbs are floating in the air above the furniture unit, creating a cozy atmosphere. Rest of the tungsten lamps are disposed inside the show window imitating it’s shape and spreading warm eyes attracting glow.

The brand clothes on the racks are illuminated by 12 lamps from latest FILD objects design collection – code name SO6 !!! General lighting presented by chaotically arranged ceiling spots.

Behind the magical hidden door lies the way to the heart of the PODOLYAN brand. Hanged stairs bringing clients to the tailoring department on the 2nd floor.

The facade and show window of the store are decorated with a brand logo with inner illumination. Entrance steps and front arch are matching together by the shape. Steps were made of black concrete and decorated with math stainless profile. Design composition completed with unusual banister form.

CREDITS:

Architects: FILD design thinking company
Location: Esplanadna Street, 32, Kyiv, Ukraine
Area: 80.0 sqm
Year: 2015
Photographs: Roman Pashkovskiy

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Source: http://www.addicted-to-retail.com/blog/stores-shops-shopping-retail/podolyan-store-ukraine/