The Rise of the Green Lego | Lego Announces $150 Million Plan to Replace All Oil-Based Plastics
Although the Lego brand hasn’t yet found a solution for the inevitable rogue Lego brick that somehow always ends up being stepped on with a bare foot, the company has been actively looking into ways of making their seemingly perfect toy bricks a better product.
Among other ways they can make Lego bricks better? Make them more sustainable.
Since 1963, the Danish toymaker has been using a specialized ABS plastic to create their iconic plastic bricks. While the material has held up extremely well over the years for the universal building platform, the need for petroleum to produce the ABS material leaves much to be desired in the sustainability department. To put things into perspective, the company used 77,000 metric tons of raw materials to create more than 60 billion Lego pieces in 2014 alone.
In an effort towards reducing the impact that plastic toys have on the environment, Lego announced yesterday that they will be spending $150 million towards the research and development of sustainable alternatives to the current ABS plastic materials that they have been using in their toys for over 50 years.
Ultimately, the company’s goal is to not only find the solution, but also put it into production by 2030. In addition to establishing a new facility that’s dedicated to the cause, the company will be hiring a team of 100 material scientists to develop a new environmentally-friendly ‘recipe’ for the Lego toy. The company announced that they will be redesigning all of their packaging as well.
In a 2012 interview with Chemical and Engineering News, Lego material supplier Styrolution said that the building-block raw material has to be made to an exact specification so that the blocks lock together and then come apart with just the right amount of force. “It is not your run-of-the-mill ABS,” a company executive said.
Needless to say, the task of developing a new material for the toys won’t come easy. No word yet on if the new material will repel a bare foot.
Read The Rise of the Green Lego | Lego Announces $150 Million Plan to Replace All Oil-Based Plastics at SolidSmack.
Read more about CAD, product design and related technology at SolidSmack.com
Source: http://www.solidsmack.com/cad-design-news/the-rise-of-the-green-lego-lego-announces-150-million-plan-to-replace-all-oil-based-plastics/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,708,304,013 |
| Stories: | 8,450,116 |
Whistler Blowers, Insiders
