What's So Unique About Amazon Books?
In case you missed it, Amazon opened a brick-and-mortar bookstore, appropriately dubbed Amazon Books, in Seattle last week. Its grand opening came as no surprise, as even months ago the company did little to quell speculation of its low-key next-step into physical retail. Still, the tech, retail, and mainstream media had a field day with the news this week. Without fail, the commentary I’ve read is littered with attempts to wring something unique, innovative, or earth shattering out of Amazon’s grand brick-and-mortar book selling experiment. But the most innovative element of Amazon’s new store experiment is flying under the radar.
That’s the most interesting thing about a story subject that’s set a pretty high standard for newsworthiness, after all. Breaking news out of Amazon headquarters could be anything from the release of a hot new consumer tech to further development in its effort to pioneer delivery drones.
Jennifer Cast, VP of Amazon books, made a demure attempt to differentiate her company’s brick-and-mortar strategy in a statement on Monday. “We’ve applied 20 years of online book-selling experience to build a store that integrates the benefits of offline and online book shopping,” she said. “The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments.”
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Source: http://mobilemarketingandtechnology.com/2015/11/05/whats-so-unique-about-amazon-books/
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