Mobile Payment Options, Security Concerns Expected to Grow in 2016
The New Year will bring the “consumerization of security,” according to the executives of INSIDE Secure, which shared its top predictions for the New Year with Mobile Marketing & Technology.
- Financial hacks have brought awareness to consumers about their connected lives about being vulnerable, but at the same time, consumers’ increasingly digital lives are creating new vulnerabilities related to content, mobile apps, consumer goods and the Internet of things. The number of mobile hack attempts will continue to grow. To combat these threats, INSIDE Secure says security needs to be a priority in devices and apps underlying digital lives.
- While mobile payments will grow, there will be increasing fragmentation of mobile devices and Android. While Apple Pay, Android Pay and Samsung Pay have commanded most of the attention so far, banks will go the way of Wal-Mart and launch their own payment apps, which must have customer trust in order to be successful. Banks will have the most success in targeting areas where the Apple, Android and Samsung payment applications have yet to reach.
- Mobile payments will expand to include more than just the payment function as banks and other providers look to include loyalty and payment card-linked offers to the payment apps.
- Merchants will move to mobile POS, with sleek, multifunctional, tablet-like POS devices.
- Content protection will be another area of concern in 2016, driven by new specifications for 4K/UHD and the trend of over the top means of content viewing on a broader range of devices — phones, tablets, PCs as well as watching Internet-based and streaming content on TV. So device manufacturers will need to embed security in software and in hardware.
Source: http://mobilemarketingandtechnology.com/2015/12/24/mobile-payment-options-security-concerns-expected-to-grow-in-2016/
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