Record 1 Car Parked every 2 Seconds at The Big Game

Parking for the Big Game Sped up by Innovative Parking Platform from ParkHub.com developed by Dialexa using Verifone Technology

Santa Clara, California,  February 8th, 2016 — Dallas-based ParkHub.com’s new Prime parking system, recently launched in January 2015 and already used in over 7 venues worldwide, proved a big winner along with the Broncos in Sunday’s big game. The innovative parking platform was used to speed up parking at the big game, and with 75K people expected to attend game day it did just that. At peak time, 1 vehicle was processed every 2 seconds by the solution. PRIME is a mobile point of sale platform that validates any pre-purchased or reserved parking, records cash transactions, and facilitates credit card transactions.

“We were so excited to help Levi’s Stadium during this year’s Super Bowl”, said George Baker, Founder and President of Parkhub.com. “Our system is able to allow for pre-registration, but also super-fast processing when entering a lot, even if you are paying on the spot in real time.”   The system was developed by Dallas-based Dialexa, a product innovation company. All of the parking information is reported in real-time via an LTE network to a cloud based platform that operators can view from a laptop or a smartphone.

“We built Parkhub’s platform on the same technology stack as Walmart, so that it could scale to millions of transactions a second, and we were excited to see how it performed yesterday.” said Scott Harper, CEO and founder of Dialexa.

Verifone’s handheld mobile point of sale (mPOS) device—the Verifone e315—integrated with PRIME and was used by the event’s parking lot attendants to accept payments and validate (scan) barcodes on pre-purchased parking vouchers. The EMV and NFC enabled device from Verifone–the world’s leader in payments and commerce solutions—was chosen for its remarkable flexibility, which supports all types of payments—including EMV, NFC and mobile wallets—as well as integration across multiple platforms.

“Partnering with ParkHub.com and Dialexa, and supporting the PRIME platform, is truly exciting—especially considering the collaboration enhanced the merchant and user experience at an event as massive as the Super Bowl,” said Jennifer Miles, President of North America for Verifone.