Authentication services application to play a key role in the premium A2P and P2A messaging market by 2021
The authentication services segment is expected to grow at the highest rate in the premium A2P and P2A messaging market during the forecast period. Its market share is expected to grow because of the rapid increase in the use of mobile devices for sharing personal information over the web. Authentication messaging service has become the safest method for organizations to protect users’ data. Enterprises are using SMS as an authentication method due to its use cases which include verification for banking transaction and OTP verification as well as two factor authentication.
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Cloud API messaging platform holds the largest market share
Among messaging platform, cloud API messaging platform segment is expected to grow at the highest rate, followed by traditional and managed messaging platform. Cloud API messaging platform is a secure, scalable environment for producing a unique API for any enterprise that needs it. It is a communication channel between enterprises and back end services interface. This platform is also used for banking, booking, notification, confirmation, and marketing using two way communication.
Asia-Pacific (APAC) region is expected to contribute the largest market share in the premium A2P and P2A messaging market
APACis expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period. This is because of large-scale acceptance of premium A2P and P2A messaging services by the enterprises. The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem in this region.
The major vendors in the premium A2P and P2A messaging market are CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beeped, Twilio, and Tyntec.
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