Betsson Is Now the Largest Mobile Casino on Earth

You might be wondering why the largest mobile casino on earth would be newsworthy in the UK, but once you get a glimpse at some of the latest statistics, you’ll understand just how significant this is to the economy. While the number of local betting shops across Great Britain has dropped by almost 2 percent, 1.9 to be exact, mobile (online) gambling is up and accounts for just about 30 percent of the total GGY, Gross Gambling Yield, as reported by the Gambling Commission in the UK. It is projected that this pattern will continue as it is, with mobile gambling continuing to increase while betting shops continue to lose greater number of betters to an online venue. Now that so many casinos are accepting PayPal, it is expected that dozens of new casinos in 2017 will also accept this form of payment as well.

More than 800 Games – That’s Something to Boast About!

The newest press release from Betsson Group AB, a Swedish enterprise, says they are happy to boast over 800 mobile games, and with so many UK betters playing online, those games will be well-frequented. But the exciting news in all this is that Betsson has upgraded its mobile platform, making it easier to access games. Also, there is a brand new interface which makes playing more delightful and with these upgrades, it is expected that revenue will increase as well.

What Users Can Look Forward To

In a recent statement from the Managing Director of the Betsson website, Frederick Axelsson said that the company is “excited” to be able to offer such a wide array of games and having built a name as a leader in the industry, they are also proud to hold that distinction as well. As a leader in the gambling industry, this newest platform is bringing them to the head of gambling technology which is another proverbial feather in their cap. To be a leader in sheer volume as well as in technology is helping them build a reputation that is preceding them around the world.

Gambling in the UK a Growing Industry

One of the things that Betsson Group AB is betting on, themselves, is that the industry will continue to grow as it has been. This is why they are continually advancing their own platform and technology. With the online segment equaling almost 30 percent of gross revenue, and all expectations that this number will continue rising in the future. However, since the UK only started collecting statistics just two years ago, there isn’t enough history to make accurate projections going forward except in terms of how the mobile market is reacting to other industries over a longer period of time.

Mobile Users Have Overtaken Desktop Users in Accessing the Internet

What Betsson sees as a sign that the mobile industry will continue growing is the fact that Google changed their algorithms last year in response to a growing mobile marketplace. More and more people are accessing the web from mobile devices and for the first time ever, mobile searches outnumbered desktop searches as of mid-2015. This trend is carrying over to literally every industry in every market and in every niche so being able to provide more than 800 games in their mobile casino is a gamble on the future of online gambling – no pun intended.

While gambling is still not legal in many Western countries, the UK has put rules and regulations into effect, making the Gambling Commission the overseer of online betting as well as that in shops and brick-and-mortar casinos around the country. All interested parties are waiting on the new statistics which will be measured and released after the end of the year, but it is expected that the share of gambling the mobile industry accounts for will be much higher than the 30 percent measured as of mid-year in 2015. Betsson Group AB, as a leader in mobile gambling, is also a leader in the technology that is making such an impact on a mobile market. Now it’s just a matter of waiting for the newest figures to see if their gamble paid off.