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Survival Semantics - The Unexpected Event

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Many times our message is
lost in the way it is expressed. One of the hosts and guest speakers at The
Ready, Set, Prep Summit
in Irving, Texas, Mark Hyland of  Food
Insurance
, brought up this fact when the discussion turned to how we can
make the message of being prepared more effective. Too many times words like disaster
or crisis create a very negative view in people’s minds. If we want more people
to be prepared, we may need to re-examine how to get our message across to
those persons who aren’t prepared.

There is a mindset amongst
many individuals that a disaster or a crisis is something that happens to other
people. It’s something we hear about on the radio, see on TV or read about on
the internet. They take the view that it is something that happens to other
people. They mistakenly think it will never happen to them. This makes it
extremely difficult sometimes to get people on board with the need for being
prepared for the next “unexpected event”.

We all have family members
or friends that may see us as slightly different because of our views about
being prepared. Personally, I prefer being prepared to being a refuge. I would
also like to think that my family members and friends don’t want to wind up a
refuge waiting for help or a handout from some government agency that may be
slow in coming. This is where semantics is important.

It should be a lot easier to
get family and friends involved if we use the right message. I agree with Mark
that it will be a lot easier to get people on board with being prepared if we
use better terminology when discussing the need to be prepared. The use of his
new term “unexpected event” can cover
a lot of areas that other words like disaster or crisis don’t. The “unexpected event” may be a lay-off from
work, a sudden health issue or a major and quite unexpected maintenance issue with
our home or vehicle. The term “unexpected
event
” also doesn’t carry the negative connotations of the other terms that
are frequently used when discussing preparedness issues.

If you’re having trouble
getting your family members or friends involved in preparedness, you may need
to talk with them about the unexpected events that could occur in their lives.

Mark Hyland is the CEO of Food Insurance . Thanks Mark for some
valuable insight on how we can help others be better prepared for an
“unexpected event”.

Got unexpected event?

Staying above the water
line!

Riverwalker


Source:



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