All change at Chiefs
Good to see that Exeter Chiefs have now confirmed that, with effect from the 2022-23 season, the club will drop its indigenous American-themed branding and logo, replacing it with a new brand which honours the Celtic Iron Age Dumnonii Tribe and the history of the region.
The name “Chiefs” – having been associated with the club for over a century – remains, there being nothing intrinsically wrong with the name itself.
It is right and proper, however, that the Native American branding – adopted in 1999 and which has in recent times drawn criticism from the National Congress of American Indians – should be retired. It has been a while coming but eventually common sense has prevailed.
And, is it just me, or is it a coincidence that the new branding bears an uncanny resemblance to Jack Nowell?
Total Flanker – the older I get, the better I was
Source: https://www.totalflanker.co.uk/2022/01/all-change-at-chiefs.html
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